Tará Burnthorne Lopez

Southeastern Louisiana University — United States

Business, Management and Accounting · Social Sciences

12h-index514citations24works0.02yr avg
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Research Topics

Management and Marketing Education(10), Accounting Education and Careers(6), Ethics in Business and Education(5), Job Satisfaction and Organizational Behavior(4), International Student and Expatriate Challenges(4)

Publications24 total

Education Impacts of a Pandemic on Business Students in the Short Term
European Journal of Business Management and Research·2022Open Access
Global Partnership and International Education with Latin America: A Case Study
2021· 1 cited
Building authentic intercultural awareness in the business classroom
Journal of International Education in Business·2019· 7 cited
Enhancing Cross Cultural Communication In The Marketing Classroom: A Case Approach
Journal of International Education Research (JIER)·2017· 2 citedOpen Access
The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth
Marketing Education Review·2017· 9 cited
What Internships? I didn’t hear about any Internships: An Exploration of Communicating Internships to Business Students (pp. 244-248)
2017
Academicians’ and Practitioners’ Views of Marketing Students’ Required Knowledge and Skills: A Structured Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
A Process for Demonstrating Assurance of Learning for Marketing Majors
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 2 cited
Assurance of Learning: Analysis of a Marketing Core Concepts Exam
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
An Exploration of Textbook Reading Behaviors
Journal of Education for Business·2013· 26 cited
Do Word Of Mouth And Advertising Messages On Social Networks Influence The Purchasing Behavior Of College Students?
Journal of Applied Business Research (JABR)·2011· 26 citedOpen Access
Providing International Opportunities For Business Students: A Guide To Planning A Short-Term Study Abroad Program At Regional And Small Universities
American Journal of Business Education (AJBE)·2010· 12 citedOpen Access
Assurance of Learning for Principles of Marketing Students
Journal of Marketing Education·2009· 30 cited
Elements of salesperson control: an organization theory perspective
Journal of Business and Industrial Marketing·2009· 15 cited
Southern Pizza, Inc.: The Case Of An Innovative Franchisee
Journal of Business Case Studies (JBCS)·2008· 1 citedOpen Access
Perceptions of ethical work climate and person–organization fit among retail employees in Japan and the US: A cross-cultural scale validation
Journal of Business Research·2008· 69 cited
Reconciling Employee Dissimilarity And P-O Fit
Journal of Diversity Management (JDM)·2007· 3 citedOpen Access
Examining Market Orientation as Both Culture and Conduct: Modeling The Relationships Between Market Orientation and Employee Responses
The Journal of Marketing Theory and Practice·2007· 74 cited
Reward Preferences of Salespeople: How do Commissions Rate?
Journal of Personal Selling and Sales Management·2006· 43 cited
Five Principles for Workable Client-Based Projects: Lessons from the Trenches
Journal of Marketing Education·2005· 107 cited
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Frequent Co-authors

Elizabeth K. LaFleur(4), Laurie A. Babin(4), Russell McKenzie(4), Amy McMillan Capehart(3), Michael C. Budden(3), Jon C. Carr(2), April Kemp(2), Renée Gravois Lee(1), Barry J. Babin(1), Christina Chung(1), Tami L. Knotts(1), Hani I. Mesak(1), Christopher D. Hopkins(1), Mary Anne Raymond(1), Dawn Wallace(1), Josie Walker(1), Mike Jones(1), Rusty L. Juban(1), Brian T. Gregory(1), Sean Dwyer(1)

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