Nina Krey

Rowan University — United States

Business, Management and Accounting · Social Sciences

17h-index2.8kcitations81works7.42yr avg
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Research Topics

Consumer Retail Behavior Studies(23), Consumer Behavior in Brand Consumption and Identification(19), Customer Service Quality and Loyalty(18), Digital Marketing and Social Media(16), Technology Adoption and User Behaviour(14)

Publications81 total

Extended reality research in marketing – an international review and research agenda
International Marketing Review·2025
Overview of Discriminant Analysis, An
International Encyclopedia of Statistical Science·2025
The value of augmented reality: exploring hedonic and utilitarian augmented reality experiences
Internet Research·2024· 5 cited
Revealing the double‐edged sword: Introducing the Technology and Consumer Well‐being Paradox Model
Psychology and Marketing·2024· 22 citedOpen Access
The joint effect of online reviews and manager responses in driving company ratings
Tourism Management Perspectives·2024· 10 cited
Revisiting Value: A Cross-country Assessment of the Personal Shopping Value Scale
SPIRE - Sciences Po Institutional REpository·2023
Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes
Journal of Business Research·2023· 14 citedOpen Access
UN REEXAMEN DE LA VALEUR PERSONNELLE DE SHOPPING EN CHINE, FRANCE ET AUX ETATS-UNIS - UN DEVELOPPEMENT D’ECHELLES
SPIRE - Sciences Po Institutional REpository·2023
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Psychology and Marketing·2023· 11 citedOpen Access
Special Session: Tackling the Academic Job Market: Advice from Search Committee Members: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Special Session: Scale Measurements Review 101: Understanding Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads
Journal of Current Issues & Research in Advertising·2022· 8 cited
What is augmented reality marketing? Its definition, complexity, and future
Journal of Business Research·2022· 401 cited
Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
A Text Mining Approach to Assessing Company Ratings via User-Generated and Company-Generated Content: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Comparing Shopping Behaviors across Environments: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022· 1 cited
Special Session: How International Scholars Maneuver Doctoral and Early Career Obstacles in new Environments beyond Academic Walls: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Players, Prices, Pixies: Exploring Masculinity across Magazines: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
How could anyone forget Harold W. Berkman?
Journal of the Academy of Marketing Science·2021· 2 citedOpen Access
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Frequent Co-authors

Philipp A. Rauschnabel(10), Barry J. Babin(7), Karine Picot-Coupey(5), Shuang Wu(5), Stephanie Hui‐Wen Chuah(4), Shuang Wu(4), Graeme McLean(4), Jennifer Brannon Barhorst(4), Patrícia Rossi(4), Bang Nguyen(3), T. Ramayah(3), Shwetak Lade(3), M. Claudia tom Dieck(3), Joseph F. Hair(2), Björn Sven Ivens(2), Élodie Huré(2), Frauke Kühn(2), Marcel Lichters(2), Jennifer A. Espinosa(2), Michaël Flacandji(2)