Nadia Zainuddin

University of WollongongAustralia

Business, Management and Accounting · Social Sciences

14h-index797citations52works3.32yr avg

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Research Topics

Service and Product Innovation(26), Customer Service Quality and Loyalty(18), Consumer Behavior in Brand Consumption and Identification(17), Digital Marketing and Social Media(12), Consumer Retail Behavior Studies(5)

Publications52 total

Journal of Marketing Management·2025· 1 cited
Journal of Business Research·2025· 4 citedOpen Access
Journal of Marketing Management·2024· 6 citedOpen Access
European Journal of Marketing·2021· 24 citedOpen Access
Journal of Services Marketing·2020· 11 cited
Journal of Marketing Management·2020· 18 cited
Journal of Service Theory and Practice·2019· 15 citedOpen Access
Journal of Service Theory and Practice·2019· 6 citedOpen Access
Journal of Service Theory and Practice·2018· 59 citedOpen Access
Twitter and Assessment: Does Engagement Affect Outcomes?
Research Online (University of Wollongong)·2018
Is perception reality in consumer dominant value creation
2018
Journal of Social Marketing·2017· 31 cited
Journal of Social Marketing·2017· 13 citedOpen Access
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Frequent Co-authors

Rebekah Russell‐Bennett(25), Josephine Previte(13), Ross Gordon(8), Rory Mulcahy(4), Leona Tam(3), Kendall Dent(3), Melanie Randle(3), Raymond P. Fisk(2), Mark S. Rosenbaum(2), Angie Mccosker(2), Kerri-Ann Kuhn(2), Cheryl Leo(2), Jennifer Algie(2), Jessica Mayer(2), Charmine E. J. Härtel(2), Wing Yin Leona Tam(2), Chris Magee(1), Thomas Boysen Anker(1), Howard Davey(1), Judith Herbst(1)