Emine Sarigöllü

McGill University — Canada

Business, Management and Accounting · Social Sciences

29h-index3.3kcitations74works2.72yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(20), Environmental Sustainability in Business(18), Digital Marketing and Social Media(15), Environmental Education and Sustainability(14), Consumer Retail Behavior Studies(9)

Publications74 total

The role of internal motivations in consumer upcycling intention and purchase intention of upcycled products
European Journal of Marketing·2024· 3 cited
How Streamers Enhance Consumer Engagement and Brand Equity in Live Commerce
Journal of Global Information Management·2024· 5 citedOpen Access
Introduction to the Handbook
2024
Le plaisir de travailler pour une grande marque, une question de place dans l’organigramme
2023
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
International Marketing Review·2023· 4 cited
How Streamers Foster Consumer Stickiness in Live Streaming Sales
Journal of theoretical and applied electronic commerce research·2023· 21 citedOpen Access
The impact of brand equity on employee attitudes
European Management Journal·2022· 9 cited
A qualitative study on internal motivations and consequences of consumer upcycling
Journal of Cleaner Production·2022· 29 cited
Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective
European Journal of Marketing·2022· 14 cited
Consumer intentions to use collaborative economy platforms: A meta‐analysis
International Journal of Consumer Studies·2022· 13 cited
A Cross-Cultural Study on the Effects of Envy-Evoking Ads
International Journal of Market Research·2022· 2 cited
Is bigger better? How the scale effect influences green purchase intention: The case of washing machine
Journal of Retailing and Consumer Services·2021· 48 cited
Consumer product use behavior throughout the product lifespan: A literature review and research agenda
Journal of Environmental Management·2021· 38 cited
Waste prevention by consumers’ product redistribution: Perceived value, waste minimization attitude and redistribution behavior
Waste Management·2021· 24 cited
Predicting m-shopping in the two largest m-commerce markets: The United States and China
International Journal of Market Research·2021· 29 cited
Message Sidedness Effects in Advertising: The Role of Yin-Yang Balancing Theory
Social Sciences·2021· 10 citedOpen Access
From User to Provider: Switching Over in the Collaborative Economy
Sustainability·2021· 14 citedOpen Access
From User to Provider: Switching over in the Collaborative Economy
Preprints.org·2021· 1 citedOpen Access
A cross-cultural study on envy premium: The role of mixed emotions of benign and malicious envies
Current Psychology·2021· 18 cited
Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine
Renewable and Sustainable Energy Reviews·2021· 30 cited
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Frequent Co-authors

Myriam Ertz(18), Fahri Karakaş(13), Myung‐Soo Jo(12), Rong Huang(8), Chenxuan Hou(5), Yongbing Jiao(4), Gordon O. Ewing(2), Muzaffer Bodur(2), Sébastien Leblanc-Proulx(2), Vincent Morin(2), Tianfeng Shi(2), Alperen Manisalıgil(2), Liguo Lou(2), Frederick Stapenhurst(2), Rasheed Draman(2), Shian-Yang Tzeng(1), Dapeng Liang(1), Mustafa Kavas(1), Yan Wang(1), Tian Hong(1)