Shian-Yang Tzeng

Quanzhou Normal UniversityChina

Social Sciences · Social Sciences

12h-index452citations20works0.62yr avg

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Research Topics

Digital Marketing and Social Media(9), Consumer Behavior in Brand Consumption and Identification(5), Customer Service Quality and Loyalty(4), Consumer Retail Behavior Studies(4), Technology Adoption and User Behaviour(3)

Publications20 total

Asia Pacific Journal of Marketing and Logistics·2025· 1 cited
Journal of Hospitality and Tourism Management·2023· 26 citedOpen Access
Marketing Intelligence & Planning·2021· 103 cited
South African Journal of Business Management·2020· 4 citedOpen Access
Asia Pacific Journal of Marketing and Logistics·2019· 18 cited
Social Behavior and Personality An International Journal·2018· 15 citedOpen Access
South African Journal of Business Management·2016· 3 citedOpen Access
Journal of Interdisciplinary Mathematics·2015· 29 cited
AFRICAN JOURNAL OF BUSINESS MANAGEMENT·2009· 15 citedOpen Access

Frequent Co-authors

Wong Ming Wong(5), Jerry Yuwen Shiu(4), Tung‐Ju Wu(2), Hsien‐Tang Tsai(2), Lisong He(2), Kai Jie Huang(2), Hwai‐Hui Fu(2), H. Mo(2), Wunhong Su(2), Myriam Ertz(1), Myung‐Soo Jo(1), Emine Sarigöllü(1), Shu-Hsiang Chen(1), Aaron Tham(1), Peng-Xu Chu(1), Shi Ting Liao(1), Ren-Hui Zhao(1), Cheng-Jui Tseng(1), Jen-Der Day(1), Wang Xiao-nan(1)