Yongbing Jiao

Hubei University of Technology — China

Social Sciences · Social Sciences

8h-index257citations26works2.12yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(11), Technology Adoption and User Behaviour(8), Customer Service Quality and Loyalty(8), Consumer Behavior in Brand Consumption and Identification(5), Service-Oriented Architecture and Web Services(2)

Publications26 total

Exploring the Drivers of Content Entrepreneurs’ Compliance with Generative AI Policies: A Mixed-Methods Approach
Journal of theoretical and applied electronic commerce research·2025Open Access
Application of Spatiotemporal Data Prediction Method in Intelligent Monitoring System for Early Warning of Equipment Failure in Power Distribution Room
Procedia Computer Science·2025· 2 citedOpen Access
The Integration and Application of Cloud Computing and Microservice Architecture in an Integrated Digital Management Platform
Lecture notes in electrical engineering·2025
How Streamers Enhance Consumer Engagement and Brand Equity in Live Commerce
Journal of Global Information Management·2024· 5 citedOpen Access
Research on the formation mechanism of brand identification in cross-border e-commerce platforms — Based on the perspective of perceived brand globalness/localness
Heliyon·2024· 9 citedOpen Access
Security Analysis of Communication Data of Intelligent Integrated Cabinet System Based on SM9 Algorithm
Sustainable civil infrastructures·2024
Integrated Intelligent Management and Control Platform Architecture Based on Intelligent Communication
Sustainable civil infrastructures·2024
Optimization of Data Access Method for Integrated Digital Management Platform under Restful Data Interface
Procedia Computer Science·2024· 1 citedOpen Access
How Streamers Foster Consumer Stickiness in Live Streaming Sales
Journal of theoretical and applied electronic commerce research·2023· 21 citedOpen Access
How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power
Frontiers in Psychology·2022· 36 citedOpen Access
Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective
Sustainability·2021· 12 citedOpen Access
Social value, content value, and brand equity in social media brand communities
International Marketing Review·2018· 67 cited
Social value and content value in social media: Two paths to psychological well-being
Journal of Organizational Computing and Electronic Commerce·2016· 39 cited
Social Value and Content Value in Social Media: Two Ways to Flow
Journal of Advanced Management Science·2015· 41 cited
A Study of the Impact of Social Media Characteristics on Customer Adoption Intention of Social Media
2013· 10 citedOpen Access
A Study of Factors Affecting Customer Adoption of 3G Service in China
2013Open Access
An Empirical Study of Customer Loyalty to Internet Banking in China
2012· 7 cited
Case-Based Reasoning for semi-automatic trade matching for electronic commerce broker
2012
The Impact of RMB Exchange Rate on FDI:Dynamic Analysis based on VAR Model
Prices Monthly·2012
An Intelligent Trade Matching System for B2B Marketplace.
WHICEB·2012
page 1 of 2Next →

Frequent Co-authors

Liguo Lou(5), Jian Yang(5), Myung‐Soo Jo(4), Emine Sarigöllü(4), Zhonglin Xu(4), Jinhui Zhao(4), Joon Koh(3), Tao He(3), Qian Wang(3), Xu Shanling(2), Xin Liu(2), Hao Xiang(2), Dongyang Hou(2), Jian Hu(2), Chen Chen(2), Bei Wang(2), Zhifeng Sun(2), Xufeng Qiu(2), Myriam Ertz(1), Jing Gao(1)