Liguo Lou

Ningbo University of Technology — China

Social Sciences · Social Sciences

7h-index231citations21works2.72yr avg
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Research Topics

Digital Marketing and Social Media(11), Technology Adoption and User Behaviour(7), Consumer Behavior in Brand Consumption and Identification(4), Customer Service Quality and Loyalty(4), Sharing Economy and Platforms(4)

Publications21 total

Exploring the Drivers of Content Entrepreneurs’ Compliance with Generative AI Policies: A Mixed-Methods Approach
Journal of theoretical and applied electronic commerce research·2025Open Access
How Streamers Enhance Consumer Engagement and Brand Equity in Live Commerce
Journal of Global Information Management·2024· 5 citedOpen Access
Exploring reputation factors for startups’ survival in sharing economy
International Entrepreneurship and Management Journal·2024· 3 cited
How Streamers Foster Consumer Stickiness in Live Streaming Sales
Journal of theoretical and applied electronic commerce research·2023· 21 citedOpen Access
How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power
Frontiers in Psychology·2022· 36 citedOpen Access
Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective
Sustainability·2021· 12 citedOpen Access
Promoting User Participation of Shared Mobility in the Sharing Economy: Evidence from Chinese Bike Sharing Services
Sustainability·2021· 24 citedOpen Access
Are Online Parasites Really Different from Lurkers?
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2021Open Access
Linking Social Capital, Knowledge Sharing/Conversion, and Organizational Performance in a Customer Service Organization
Asia Pacific Journal of Information Systems·2020· 3 cited
Macbeth’s and ZHUGE Liang’s Fate Explained Through <i>I Ching</i>
Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)·2020Open Access
Mixed matrix membrane contactor containing core-shell hierarchical Cu@4A filler for efficient SO2 capture
Journal of Hazardous Materials·2019· 20 citedOpen Access
Social Media Advertising Effectiveness : A Conceptual Framework and Empirical Validation
Asia Pacific Journal of Information Systems·2018· 14 cited
Factors Affecting User Participation in Sharing Economy: The Case of Commercial Bike Sharing Service in China
Journal of the Association for Information Systems·2018· 6 cited
Deterrence and Reciprocity Approaches for Enhancing User Participation in the Sharing Economy
Journal of the Association for Information Systems·2018· 2 cited
Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation
Sustainability·2017· 77 citedOpen Access
Enhancing Fan Participation in Social Media Based Virtual Brand Communities : The Case of Like, Comment, and Share Activities
Gyeong'yeong jeongbohag yeon'gu/Gyeong-yeong jeongbohak yeon-gu·2017· 2 cited
A Study on the Structural Relationship between Social Capital and Organizational Performance in Customer Service Organizations
Journal of the Association for Information Systems·2017Open Access
Antecedents and Outcomes of Brand Relationship Quality in Brand Communities: A Cross-validation Test of Two Social Media Samples
Journal of the Association for Information Systems·2017· 2 cited
The Effect of Individual's Flow and Stress on Subjective Well-being in Social Network Services
Journal of the Korea society of IT services·2016Open Access
IS SOCIAL ADVERTISING EFFECTIVE? INFLUENCE OF BRAND CONTENT ON BRAND PURCHASE INTENTION AND BRAND INFORMATION DIFFUSION
European Conference on Information Systems·2016· 2 cited
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Frequent Co-authors

Joon Koh(15), Yongbing Jiao(5), Myung‐Soo Jo(2), Emine Sarigöllü(2), Seonjin Shin(2), Zilu Tian(1), Lin Li(1), Sung‐Byung Yang(1), Baotao Huang(1), Lei Zhang(1), Qingping Xin(1), Xu Li(1), Leitao Zhang(1), Shaofei Wang(1), Yifan Li(1), Yuzhong Zhang(1), Hong Wu(1), Zhongyi Jiang(1), Joon Koh(1), Yan Zhou(1)