The University of Texas at Austin — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(29), Customer Service Quality and Loyalty(28), Consumer Market Behavior and Pricing(21), Management and Marketing Education(18), Ethics in Business and Education(17)
Publications226 total
Frequent Co-authors
Steven P. Brown(4), Gerald Albaum(4), Roger A. Kerin(3), Richard F. Beltramini(3), George Kozmetsky(3), Vijay Mahajan(3), Sridhar Balasubramanian(2), Steven P. Brown(2), Yeolib Kim(2), P. Rajan Varadarajan(2), William R. Wilson(2), Dwight Merunka(2), Mark Alpert(2), U. N. Umesh(2), Bart J. Bronnenberg(1), Alain Jolibert(1), Wynne W. Chin(1), María Merino(1), David C. Schmittlein(1), Pamela W. Henderson(1)