U. N. Umesh

Business, Management and Accounting · Social Sciences

15h-index980citations60works2.22yr avg
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Research Topics

Customer Service Quality and Loyalty(9), Consumer Market Behavior and Pricing(9), Economic and Environmental Valuation(8), Consumer Behavior in Brand Consumption and Identification(5), Corporate Finance and Governance(4)

Publications60 total

Smart Urban Green Spaces with IoT and 6G
2025
Artificial Intelligence in Marketing Management: Enhancing Customer Engagement and Personalization
2025· 8 cited
The dark side of stock repurchases: do they affect marketing capabilities?
European Journal of Marketing·2024· 1 cited
Understanding why and when sales role focus affects salesperson turnover: Do career aspirations and age play a role?
Journal of Personal Selling and Sales Management·2024· 1 cited
Analytics Predictive for HRM: Using Machine Learning to Improve Workforce Scheduling and Staff Engagement
2024· 1 cited
Correction to: Prepayment and future cross-buying: an exploratory analysis
Marketing Letters·2022· 1 citedOpen Access
Prepayment and future cross-buying: an exploratory analysis
Marketing Letters·2022· 4 cited
Optimization of Boron and Zinc on the Growth and Yield Parameters of Tomato (Solanum lycopersicum L.) in Nalanda District
International Journal of Plant & Soil Science·2021Open Access
Influence of different mulch material on different growth and yield attributes of turmeric (Curcuma longa L.) Cv. Rajendra Sonia
INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES·2021Open Access
Effect of Different Types of Mulching Materials on Growth and Yield of Chilli (Capsicum annum L. Cv. Arka Harita)
International Journal of Current Microbiology and Applied Sciences·2020· 2 citedOpen Access
Derivation of Crop Coefficient Model of Wheat and Maize Using Growing Degree Days to Mitigate Climatic Variability
International Journal of Current Microbiology and Applied Sciences·2020· 1 citedOpen Access
Special contributions
Technological Forecasting and Social Change·2020· 3 cited
Issue Information
Journal of Consumer Behaviour·2018Open Access
Stability of complement and substitute relationships in time usage among discretionary activities
Journal of Consumer Behaviour·2018· 1 cited
Effect of yoga training on coordinative abilities of high school students
International Journal of Physical Education Sports and Health·2018· 6 citedOpen Access
On the significance of statistically insignificant results in consumer behavior experiments
Journal of the Academy of Marketing Science·2017· 16 cited
Internationalizing-Innovation Profiles and High-Technology Exports: Does Lone Genius Matter?
Journal of International Marketing·2016· 10 cited
Collaborative Relationships — The Role of Information Technology
International Journal of Innovation and Technology Management·2016· 1 cited
An Investigation of the Predictive Validity of Bipolar Adjective and Graphic Position Scales
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
A Study of the Importance of Training and Development of Personnel of Cochin Port Trust, Kerala, India
2014· 3 cited
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Frequent Co-authors

William A. Weeks(6), Robert A. Peterson(5), Sanjay Mishra(4), Donald E. Stem(4), Jean L. Johnson(4), Minh Q. Huynh(3), Rajiv Vaidyanathan(3), Darrel D. Muehling(3), Joseph A. Cote(3), Alberto Sa Vinhas(3), Michelle McCann-Nelson(2), Carl S. Bozman(2), Pingsheng Tong(2), Ruby P. Lee(2), Vipin Kumar(2), Len Jessup(2), Sanjai Bhagat(2), R.K. Prasad(2), Kuldip Singh(2), Linda L. Golden(2)