William P. Wharton Trust — United States
Business, Management and Accounting · Social Sciences
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(42), Consumer Market Behavior and Pricing(38), Consumer Retail Behavior Studies(36), Decision-Making and Behavioral Economics(24), Economic and Environmental Valuation(16)
Publications153 total
Frequent Co-authors
Donald R. Lehmann(4), Leigh McAlister(4), Mary Frances Luce(4), Satya Menon(3), Manohar U. Kalwani(3), Donald G. Morrison(3), Rebecca K. Ratner(2), Brian Wansink(2), Claudia Townsend(2), Utpal M. Dholakia(2), Xiaoyan Deng(2), Susan M. Broniarczyk(2), Therese A. Louie(2), Robert J. Meyer(2), Joel Huber(2), Elizabeth G. Miller(2), Morris B. Holbrook(2), Julio Sevilla(2), Cynthia Huffman(1), Alice M. Isen(1)