Mary Frances Luce

Duke University — United States

Decision Sciences · Social Sciences

34h-index8.0kcitations104works0.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(36), Consumer Behavior in Brand Consumption and Identification(18), Behavioral Health and Interventions(16), Economic and Environmental Valuation(12), Experimental Behavioral Economics Studies(8)

Publications104 total

Product‐facilitated conversations: When does starting a conversation by mentioning a product lead to better conversational outcomes?
Journal of Consumer Psychology·2023· 1 citedOpen Access
Preference for Moderation Scale
PsycTESTS Dataset·2021· 1 cited
The Preference for Moderation Scale
Journal of Consumer Research·2020· 11 cited
The Preference for Moderation Scale
SSRN Electronic Journal·2020· 1 citedOpen Access
Responding to reviewers: lessons from 17 years of editor experience at Duke University
Edward Elgar Publishing eBooks·2019
Judgment and decision making
2019
Consumer Judgment from a Dual-Systems Perspective
Review of marketing research·2017· 3 cited
The association among cytochrome P450 3A, progesterone receptor polymorphisms, plasma 17-alpha hydroxyprogesterone caproate concentrations, and spontaneous preterm birth
American Journal of Obstetrics and Gynecology·2017· 15 citedOpen Access
Correlations of trait and state emotions with utilitarian moral judgements
Cognition & Emotion·2017· 24 citedOpen Access
The Burden of Social Proof
ACR North American Advances·2017
Signal With Cost: When and Why Identity Signals Are Perceived to Be Authentic
ACR North American Advances·2017· 1 cited
Empowering Patients as Decision Makers in the Context of Early Stage Prostate Cancer
ACR North American Advances·2016
Consumer-Expert Interactions in the Medical Domain: Exploring When and How Patients With Prostate Cancer Ask Their Physicians For Advice
ACR North American Advances·2016
Consumer Decision Making
2015· 22 cited
Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
Journal of Marketing Research·2015· 267 cited
Consumer Decision Making
2015· 71 cited
Products As Ice Breakers: the Value of Conversation Pieces
ACR North American Advances·2015· 1 cited
The Impact of Physician Advice on Patient Decision Satisfaction
ACR North American Advances·2015
Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
2014
Building Bridges for an Interconnected Field of Consumer Research
Journal of Consumer Research·2014· 20 citedOpen Access
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Frequent Co-authors

James R. Bettman(22), John W. Payne(20), Barbara E. Kahn(7), Robert M. Nelson(4), Victoria A. Miller(4), Tom L. Beauchamp(3), William W. Reynolds(3), Richard F. Ittenbach(3), Eric J. Johnson(3), Gregory W. Fischer(3), Jianmin Jia(3), Aimée Drolet(2), Jennifer Edson Escalas(2), David H. Krantz(2), Elizabeth G. Miller(2), Laura A. Peracchio(2), Ann L. McGill(2), Lisa A. Cavanaugh(1), Vinod Venkatraman(1), Scott A. Huettel(1)