Vanderbilt University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(33), Media Influence and Health(20), Media, Gender, and Advertising(10), Digital Marketing and Social Media(9), Behavioral Health and Interventions(6)
Publications75 total
Frequent Co-authors
James R. Bettman(11), Laura A. Peracchio(8), Melissa G. Bublitz(7), Barbara B. Stern(4), Anne Hamby(4), Rosellina Ferraro(3), Mary Frances Luce(3), Jonathan Hansen(3), Gia Nardini(3), Tom van Laer(2), Stephan Ludwig(2), Ellis A. van den Hende(2), Marian Chapman Moore(2), Jesper H. Nielsen(2), Elizabeth G. Miller(2), Pia Furchheim(2), Stacy Landreth Grau(2), Sanjay Sood(2), Ronald C. Goodstein(2), Íñigo Gallo(2)