Anne Hamby

Boise State University — United States

Arts and Humanities · Social Sciences

17h-index998citations69works0.72yr avg
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Research Topics

Media Influence and Health(30), Consumer Behavior in Brand Consumption and Identification(18), Digital Marketing and Social Media(9), Misinformation and Its Impacts(9), Media, Gender, and Advertising(9)

Publications69 total

Institutional Storytelling as a Catalyst for Identity Transformation and Social Change
Journal of Macromarketing·2026Open Access
EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
Journal of Marketing·2026
Understanding News Consumers' Perceptions of Believability: A Study of Real and Fake News
Proceedings of the ACM on Human-Computer Interaction·2025· 1 citedOpen Access
The Stories We Tell Ourselves About Ourselves: A Narrative-Based Intervention to Shape Aspects of Identity
Journal of the Association for Consumer Research·2025
BOARD # 374: IGE: Transforming STEM Graduate Education: Enhancing Identity, Belonging, and Reducing Impostorism through Storytelling
2025
Actualizing Graduate Student Identity, Belonging, and Feelings of Competence in STEM via Personal Story-telling
2025
Opposites Attract? Ambivalence in Distinguishing Real and Fake News and Predicting their Spread
Proceedings of the International AAAI Conference on Web and Social Media·2025· 1 citedOpen Access
The Power of Proximity: Exploring Narrative Language in Consumer Reviews
Journal of Marketing·2025· 1 cited
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing
Journal of the Academy of Marketing Science·2025· 6 citedOpen Access
Replication Data for: The Brand Backstory and the Strategic Performance of Transparency
Harvard Dataverse·2024Open Access
Empowering engineering students through storytelling
2024
Board 380: Self-storytelling Interventions to Promote Engineering Student Success
2024Open Access
Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads
2024
Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes
Journal of Business Research·2023· 7 cited
Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread
Journal of Business Research·2023· 15 cited
Connecting the Plot Points: How Consumers Use and Respond to Narratives
Journal of the Association for Consumer Research·2023· 6 cited
Climate action now: How to fuel a social movement
Journal of Consumer Psychology·2023· 14 citedOpen Access
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
Journal of Advertising·2023· 11 cited
Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
Journal of Marketing Research·2023· 5 cited
Examining Readers’ Emotional Responses to Stories
Journal of Media Psychology Theories Methods and Applications·2022· 5 cited
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Frequent Co-authors

David Brinberg(12), Cristel Antonia Russell(7), Kim Daniloski(6), Niusha Jones(5), Jennifer Edson Escalas(4), Meghan Pierce(4), Melissa G. Bublitz(3), Laura A. Peracchio(3), Marlys J. Mason(3), John F. Tanner(3), Maria Piacentini(3), Dan Freeman(3), Trena T. Anastasia(3), Wided Batat(3), Wendy Attaya Boland(3), Murad Canbulut(3), Jenna Drenten(3), Dale W. Russell(3), James Jaccard(2), Ullrich K. H. Ecker(2)