Université Claude Bernard Lyon 1 — France
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(58), Digital Marketing and Social Media(45), Consumer Retail Behavior Studies(28), Service and Product Innovation(22), Customer Service Quality and Loyalty(19)
Publications202 total
Frequent Co-authors
Paula C. Peter(5), Aliakbar Jafari(3), John F. Tanner(3), Ayla Özhan Dedeoğlu(2), Fatima Regany(2), Elif Üstündağlı(2), Michela Addis(2), Handan Vicdan(2), Valerie A. Manna(2), Ebru Ulusoy(2), Emre Ulusoy(2), Soon‐Kwan Hong(2), Marlys J. Mason(2), Maria Piacentini(2), Dan Freeman(2), Trena T. Anastasia(2), Wendy Attaya Boland(2), Murad Canbulut(2), Jenna Drenten(2), Anne Hamby(2)