David Brinberg

Virginia Tech — United States

Business, Management and Accounting · Social Sciences

36h-index5.3kcitations108works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(15), Behavioral Health and Interventions(14), Media Influence and Health(10), Customer Service Quality and Loyalty(8), Digital Marketing and Social Media(7)

Publications108 total

Using technology to unobtrusively observe relationship development
Journal of Social and Personal Relationships·2021· 19 cited
Academic Response-to-Failure Scale
PsycTESTS Dataset·2021
How Stories in Memory Perpetuate the Continued Influence of False Information
Journal of Consumer Psychology·2019· 39 citedOpen Access
It's about our values: How founder's stories influence brand authenticity
Psychology and Marketing·2019· 28 cited
The Validity Network Schema
2019· 1 cited
The Academic Response-to-Failure Scale: Predicting and Increasing Academic Persistence Post-Failure
Journal of Marketing Education·2019· 1 cited
If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success
Journal of Marketing Research·2019· 5 cited
Persistence–Licensing Response Measure
PsycTESTS Dataset·2019
Corrigendum to “More than nation and knowledge: cultural micro-diversity and organ donation in Switzerland” [Patient Educ. Couns. 64, December (1–3) (2006) 294–302]
Patient Education and Counseling·2018· 3 cited
Emergent Leadership Structures in Informal Groups: A Dynamic, Cognitively Informed Network Model
Organization Science·2018· 45 cited
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
ACR North American Advances·2018
Cause‐Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions
Journal of Consumer Affairs·2017· 22 cited
It Rings True: How Company Founder’s Stories Enhance Perceived Authenticity of a Brand
2017
Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories
Journal of Advertising·2016· 36 cited
A Conceptual Framework of Narrative Persuasion
Journal of Media Psychology Theories Methods and Applications·2016· 71 cited
Solving Complex Problems
Journal of Macromarketing·2016· 40 cited
International Service Learning as Social Value Cocreation
Journal of Nonprofit & Public Sector Marketing·2016· 18 cited
Reflecting on the journey: Mechanisms in narrative persuasion
Journal of Consumer Psychology·2016· 107 cited
How consumer reviews persuade through narratives
Journal of Business Research·2014· 107 cited
Tell Me About Your Experience: How Consumer Narratives Persuade
VTechWorks (Virginia Tech)·2014· 3 cited
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Frequent Co-authors

Anne Hamby(8), Marta L. Axelson(7), James Jaccard(4), Kim Daniloski(4), Louis A. Morris(4), Blair Kidwell(3), Carole Rivera(3), Lloyd G. Millstein(3), John Lynch(3), Christine Moorman(2), Kristin Diehl(2), Joseph E. McGrath(2), Eloïse Coupey(2), Elizabeth C. Hirschman(2), Canan Corus(2), Ron Klimberg(2), Alan G. Sawyer(2), Paula C. Peter(2), Şeyhmus Baloğlu(1), Thomas D. Cook(1)