Eloïse Coupey

Harvard University Press — United States

Business, Management and Accounting · Social Sciences

13h-index1.1kcitations51works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Consumer Market Behavior and Pricing(6), Design Education and Practice(5), Decision-Making and Behavioral Economics(4), Economic and Environmental Valuation(4)

Publications51 total

Interdisciplinary Pedagogy for Pervasive Computing Design Processes: An Evaluative Analysis
2020· 1 cited
Self Organizing Units To Promote Interdisciplinary Teaming In A Course For Pervasive Computing Design
2020· 1 citedOpen Access
Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children’s Diet and Health in the America’s Region
International Journal of Environmental Research and Public Health·2020· 22 citedOpen Access
Multidisciplinary impact – the arts join informal STEM programs
Arts and the Market·2019· 4 cited
Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding
Journal of Product & Brand Management·2018· 16 cited
Digital Business: Concepts and Strategies, 6/E.
2017
Digital Business
2016· 7 cited
Digital business concepts and strategy second edition
2016
An Innovative Intelligent Awareness System for Roadway Workers Using Dedicated Short-Range Communications
2015
Direct Mapping of Consumer Perceptions
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2015
Direct Mapping of Consumer Perceptions
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 2 cited
Characteristic Effects of Display Difficulty On Information Processing
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Influences of Category Structure on Brand Positioning and Choice
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Restructuring: A Process for Constructing Representations for Choice
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Converting browsers into recurring customers: an analysis of the determinants of sponsored search success for monthly subscription services
Information Technology and Management·2014· 6 cited
Audience targeting by B-to-B advertisement classification: A neural network approach
Expert Systems with Applications·2012· 19 cited
Marketing to the American entrepreneur
Journal of Research in Marketing and Entrepreneurship·2012· 6 cited
An Interdisciplinary Design Course for Pervasive Computing
IEEE Pervasive Computing·2011· 11 cited
Discipline-based instruction to promote interdisciplinary design of wearable and pervasive computing products
Personal and Ubiquitous Computing·2011· 13 cited
An Interdisciplinary Undergraduate Design Course for Wearable and Pervasive Computing Products
2011· 11 cited
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Frequent Co-authors

Lisa McNair(8), Tom Martin(5), Jason Forsyth(5), Ed Dorsa(5), Kahyun Kim(4), Sunder Narayanan(4), John W. Payne(3), David Brinberg(3), Alan S. Abrahams(3), Mark T. Jones(3), Julie R. Irwin(2), Eric J. Johnson(2), James R. Bettman(2), Reza Barkhi(2), Erin Sandgathe(2), Edward A. Dorsa(2), Kwon Jung(2), Rashmi Adaval(2), Chad Newswander(2), Marie Paretti(2)