University of Illinois Urbana-Champaign — United States
Decision Sciences · Social Sciences
6h-index161citations15works0.02yr avg
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Research Topics
Decision-Making and Behavioral Economics(3), Sensory Analysis and Statistical Methods(3), Color perception and design(3), Cognitive and developmental aspects of mathematical skills(2), Visual and Cognitive Learning Processes(2)
Publications15 total
Direct Mapping of Consumer Perceptions
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2015
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 2 cited
Proceedings of the ... IEEE International Conference on Acoustics, Speech, and Signal Processing·2008· 6 cited
Journal of Business and Psychology·2001· 12 cited
Marketing Letters·1998· 2 cited
Psychology and Marketing·1996· 13 cited
Psychological Reports·1994
Journal of Consumer Psychology·1994· 2 cited
Journal of Consumer Psychology·1994· 39 cited
Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)·1992Open Access
Marketing Letters·1992· 6 cited
Marketing Letters·1992· 7 cited
Revised : a study of comparative judgements of numerical and verbal attribute labels / 1992:125
1992
A study of comparative judgments based on numerical and verbal attribute labels / 1992:113
1992
Values, utility, and ownership: Modeling the relationships for consumer durables.
Journal of Retailing·1991· 72 cited
Frequent Co-authors
Madhubalan Viswanathan(5), Eloïse Coupey(4), Donald R. Lehmann(2), Rashmi Adaval(2), Kim P. Corfman(1), George J. Siomkos(1), Srikumar S. Rao(1), Matteo Gerosa(1)