Pia Furchheim

ZHAW Zurich University of Applied Sciences — Switzerland

Business, Management and Accounting · Social Sciences

7h-index399citations48works4.32yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Corporate Governance and Management(6), Digital Marketing and Social Media(5), Environmental Sustainability in Business(5), Digital Innovation in Industries(5)

Publications48 total

Personality <scp>ASPECTS</scp> : A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting
Journal of Consumer Behaviour·2025Open Access
Personality ASPECTS : a novel psychographic model and scale integrating traits, values, and motives for psychological targeting
ZHAW Digital Collection·2025Open Access
Escaping loneliness through shopping: the role of materialism, impulse buying and escapism
Journal of Consumer Marketing·2025· 4 citedOpen Access
Risk factors for smoking in adolescence: evidence from a cross-sectional survey in Switzerland
BMC Public Health·2024· 13 citedOpen Access
Segmentation analyses as an effective tool to improve tobacco prevention and cessation
European Journal of Public Health·2023Open Access
Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Plant-Based Meat Alternatives: Motivational Adoption Barriers and Solutions
Sustainability·2021· 106 citedOpen Access
Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2021
Taking the conversation offline? : the impact of response strategies on potential hotel guests
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2021
PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter
2020
Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2020Open Access
Krankenversicherung goes digital – Bereit für den Wandel? : Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in Deutschland und der Schweiz
2020
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2019
“Dear Monica, thank you for your review” : the impact of hotel responses to online reviews
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2019
Being green in a materialistic world: Consequences for subjective well‐being
Psychology and Marketing·2019· 2 citedOpen Access
Materialism, green values, and well-being : a conflicting values perspective.
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2019
Freundlich bleiben zahlt sich aus
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2019
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2019· 1 citedOpen Access
Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2018
Materialism versus green values : revisiting research on value conflicts
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2018
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Frequent Co-authors

Steffen Jähn(10), Anja Collenberg(7), Jan Drengner(6), Christian Martín(5), Steffen Müller(5), Felicitas Morhart(5), Kurt A. Ackermann(4), Steffen Müller(4), Cornelia Zanger(4), Frank Hannich(3), Vera Nina Lenggenhager(3), Tina M. Lowrey(2), Mario Pandelaere(2), Ayalla Ruvio(2), Élodie Gentina(2), Maud Herbert(2), Liselot Hudders(2), Naomi Mandel(2), Agnès Nairn(2), Adriana Samper(2)