Business, Management and Accounting · Social Sciences
1h-index1citations10works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Digital Marketing and Social Media(3), Corporate Governance and Management(3), Digital Innovation in Industries(3), Psychology of Social Influence(2)
Publications10 total
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2021
Taking the conversation offline? : the impact of response strategies on potential hotel guests
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2021
2020· 1 citedOpen Access
PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter
2020
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2020Open Access
ZHAW Digital Collection·2020Open Access
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2019
“Dear Monica, thank you for your review” : the impact of hotel responses to online reviews
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2019
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2019Open Access
Frequent Co-authors
Pia Furchheim(7), Steffen Müller(5), Vera Nina Lenggenhager(3), Nina Heim(2), Valerio Stallone(1), Andreas Rüedlinger(1), Martin Wetzels(1), Frédéric Monard(1), Hans-Peter Uebersax(1), Jörn Skerswetat(1), Melanie Müller(1), Frank Hannich(1), Kurt A. Ackermann(1), Steffen Müller(1), Bettina Beurer‐Züllig(1), Michael Klaas(1), Anna Rozumowski(1), Steffen Müller(1), Claudio Sponagel(1)