Sanjay Sood

Lovely Professional University — India

Decision Sciences · Social Sciences

21h-index2.8kcitations70works1.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(15), Consumer Behavior in Brand Consumption and Identification(14), Digital Marketing and Social Media(7), Behavioral Health and Interventions(7), Consumer Market Behavior and Pricing(6)

Publications70 total

Exploring high strain rate deformation of materials
AIP conference proceedings·2025
Advanced machining of biomedical materials for orthopedic implant applications
AIP conference proceedings·2025
Frugality is the new sexy
Consumer Psychology Review·2024· 4 cited
Exploring factors affecting student placements: acomprehensive analysis of demographics, academic performance, and preparation activities
2024
Cold spray coating: A review of material systems and future perspectives
Materials Today Proceedings·2023· 7 cited
Transported through Time: The Narrative Processing of Experiential Purchases
Journal of the Association for Consumer Research·2023· 4 cited
Advance biomedical engineering – A fundamental review of composite materials and its applications
Materials Today Proceedings·2023· 9 cited
Development of a sleep monitoring system using cloud computing and big data techniques
2023· 1 cited
Anticipating Placement Status of Engineering Students using Machine Learning based Prediction Models - A Case Study of Computer Science Stream
2023· 8 cited
Empirical Analysis on Parameters for Adoption of Cloud-Based e-learning in Indian Higher Education System: A User’s Perspective
Lecture notes in networks and systems·2021· 8 cited
Age Branding
2020
Identifying factors affecting placement status of engineering students using explainable machine learning
Journal of Emerging Technologies and Innovative Research·2018· 1 cited
Preference-Construction Habits: The Case of Extremeness Aversion
Journal of the Association for Consumer Research·2017· 5 cited
Preference-Construction Habits: The Case of Extremeness Avoidance
SSRN Electronic Journal·2017Open Access
The Heart and the Head: On Choosing Experiences Intuitively and Possessions Deliberatively
Journal of Behavioral Decision Making·2016· 6 cited
The inherent primacy of aesthetic attribute processing
2015· 2 cited
Meeting the Readers Through a Digital Transition. Lessons from the Entertainment
SSRN Electronic Journal·2015Open Access
Meeting new readers in the transition to digital newspapers: Lessons from the entertainment industry
El Profesional de la Informacion·2015· 5 citedOpen Access
Meeting new readers in the transition to digital newspapers: lessons froM the entertainMent industry Lecciones que la prensa digital puede aprender de la industria del entretenimiento
Dialnet (Universidad de la Rioja)·2015
When Knowledge Is Demotivating
Psychological Science·2014· 66 cited
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Frequent Co-authors

Liat Hadar(6), Kristian J. Hammond(6), Claudia Townsend(5), Lyle Brenner(5), Yuval Rottenstreich(5), Kevin Lane Keller(4), Sara Owsley(4), Sheri Bridges(3), Craig R. Fox(3), David A. Shamma(3), Amna Kirmani(2), Jennifer Edson Escalas(2), Mark Forehand(2), Pankaj Sonia(2), Íñigo Gallo(2), Xavier Drèze(1), Larry Birnbaum(1), Baler Bilgin(1), Zhang Shi(1), Narayan Shivapurkar(1)