Paul E. Green

California University of Pennsylvania — United States

Economics, Econometrics and Finance · Social Sciences

6h-index222citations11works0.02yr avg
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Research Topics

Economic and Environmental Valuation(2), Consumer Market Behavior and Pricing(2), Multi-Criteria Decision Making(1), Face and Expression Recognition(1), Consumer Behavior in Brand Consumption and Identification(1)

Publications11 total

Paradigms, paradiddles, and parafoils
Journal of the Academy of Marketing Science·1992· 5 cited
Adaptive conjoint analysis versus selfexplicated models: Some empirical results
International Journal of Research in Marketing·1991· 68 cited
Conjoint Internal Validity Under Alternative Profile Presentations
Journal of Consumer Research·1988· 78 cited
Applying the Tools to Multivariate Data
Elsevier eBooks·1976
The Nature of Multivariate Data Analysis
Elsevier eBooks·1976
A Rejoinder to “How Many Scales and how many Categories shall we use in Consumer Research?—A Comment”
Journal of Marketing·1971· 15 cited
Statistical Accuracy of Data used in Seismic Inversion
Geophysical Journal International·1970· 6 citedOpen Access
A Note on the Multidimensional Scaling of Conditional Proximity Data
Journal of Marketing Research·1970· 6 cited
A Note on the Multidimensional Scaling of Conditional Proximity Data
Journal of Marketing Research·1970· 5 cited
Common Stock Perception and Preference: An Application of Multidimensional Scaling
The Journal of Business·1969· 32 cited
Critique of: “Ranking Procedures and Subjective Probability Distributions”
Management Science·1967· 7 cited

Frequent Co-authors

Arun Maheshwari(2), Kristiaan Helsen(1), Bruce Shandler(1), Manoj K. Agarwal(1), Vithala R. Rao(1), J. Capon(1), Arun Maheshwari(1)