Kathleen Cleeren

Province of AntwerpBelgium

Business, Management and Accounting · Social Sciences

10h-index965citations38works1.12yr avg

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Research Topics

Consumer Market Behavior and Pricing(12), Consumer Behavior in Brand Consumption and Identification(7), Merger and Competition Analysis(5), Digital Platforms and Economics(5), Consumer Retail Behavior Studies(5)

Publications38 total

International Journal of Research in Marketing·2026Open Access
International Journal of Research in Marketing·2025Open Access
International Journal of Research in Marketing·2024· 1 citedOpen Access
International Journal of Research in Marketing·2024· 7 citedOpen Access
Journal of Marketing·2024· 1 citedOpen Access
The Impact of Manufacturer Distribution Decisions on Their Interaction with Retailers
2021
Managing Contractual and Non-Contractual Donors: The Role of Marketing Communication and Publicity in a Charity Context
Research Publications (Maastricht University)·2019
Journal of the Academy of Marketing Science·2017· 181 citedOpen Access
The market valuation of conflict delistings
Data Archiving and Networked Services (DANS)·2017
The Dynamic Relationships Between Marketing Communication, Customer Commitment, And Customer Spending: A Study On Donation Behavior
Data Archiving and Networked Services (DANS)·2017
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Frequent Co-authors

Marnik G. Dekimpe(10), Els Breugelmans(6), Frank Verboven(6), Kelly Geyskens(6), Peter C. Verhoef(6), Niels Holtrop(5), Néomie Raassens(4), Michiel Van Crombrugge(4), J.M.E. Pennings(3), Marleen Hermans(3), Eddy Laveren(3), Bram Foubert(3), Barbara Briers(3), Harald J. van Heerde(2), Kristiaan Helsen(2), Sara Van der Maelen(2), Jan‐Hinrich Meyer(2), Ko de Ruyter(2), Katrijn Gielens(2), Koen Vanhoof(2)