Social Sciences · Social Sciences
4h-index86citations17works0.02yr avg
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Research Topics
Digital Marketing and Social Media(5), Cultural Differences and Values(5), Consumer Behavior in Brand Consumption and Identification(4), Consumer Retail Behavior Studies(3), Sharing Economy and Platforms(3)
Publications17 total
Journal of Consumer Research·2021· 50 cited
Edward Elgar Publishing eBooks·2019· 2 cited
To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption
2019
Journal of the Association for Consumer Research·2019· 8 cited
When Virtual Reality Backfires on Reality: Vr Reduces High Sensation Seekers’ Desire For Stimulation
ACR North American Advances·2019
Augmented Reality Helps Low-Involved Consumers Build Self-Brand Connection
ACR North American Advances·2019
Journal of Marketing Research·2018· 15 cited
Journal of Marketing Research·2018· 4 cited
Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision
ACR North American Advances·2018
Columbia Academic Commons (Columbia University)·2018Open Access
News Consumption on Social Media Induces Distinctiveness Seeking
ACR North American Advances·2017· 1 cited
The Two Faces of Innovation Adoption: How Envy Affects Consumers’ Evaluation of Innovative Products
ACR North American Advances·2016· 1 cited
Consumers’ Motivations For Engagement in the Sharing Economy
ACR North American Advances·2016· 1 cited
How Consumers Use Found Time
ACR North American Advances·2015
How Feelings of Envy Promote Innovation Adoption
ACR Asia-Pacific Advances·2015· 1 cited
The Consequences of Product Ownership: Performance Handicap in a Product-Unrelated Task
Advances in consumer research·2015
The Social Consequences of Envy
ACR North American Advances·2014· 3 cited
Frequent Co-authors
Gita Venkataramani Johar(9), Leonard Lee(6), Oded Netzer(3), Matthew Pearson(3), Youjung Jun(2), Yanyan Li(1), Liad Weiss(1), Yanyan Li(1), Claire I. Tsai(1), Donald R. Lehmann(1)