Anirban Mukherjee

Amasya Üniversitesi — Turkey

Business, Management and Accounting · Social Sciences

8h-index207citations40works1.12yr avg
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Research Topics

Consumer Market Behavior and Pricing(8), Digital Marketing and Social Media(6), Merger and Competition Analysis(5), Microfinance and Financial Inclusion(4), Digital Platforms and Economics(4)

Publications40 total

Managing the personalization paradox: Lessons from Spotify’s AI DJ
Journal of Information Technology Teaching Cases·2025
School preferences of middle-class Indians: a sociological analysis of the decision-making process
Discover Education·2025Open Access
Stochastic, Dynamic, Fluid Autonomy in Agentic AI: Implications for Authorship, Inventorship, and Liability
arXiv (Cornell University)·2025Open Access
Custom to Code: A Doctrine of Functional Norms for Emergent Agent Practices
SSRN Electronic Journal·2025Open Access
Operational Agency: A Permeable Legal Fiction for Tracing Intent and Liability in AI Systems
SSRN Electronic Journal·2025Open Access
From Conspiracy to Convergence: A 'Duty to Disrupt' in Two-Sided Agentic Markets
SSRN Electronic Journal·2025Open Access
Fluid Autonomy in Agentic AI: Implications for Authorship, Inventorship, and Liability Frameworks
SSRN Electronic Journal·2025· 2 citedOpen Access
Bridging the Gap: Using Interpretable AI to Incorporate Real-World Product Descriptions in Consumer Research Experiments
SSRN Electronic Journal·2025Open Access
Agentic AI: Autonomy, Accountability, and the Algorithmic Society
SSRN Electronic Journal·2025· 10 citedOpen Access
Emotional Appeals as Drivers of Social Media and Advertising Engagement in Real-World Marketplaces: Using AI to Code Variables in Consumer Research
SSRN Electronic Journal·2025Open Access
Safeguarding Marketing Research: The Generation, Identification, and Mitigation of AI-Fabricated Disinformation
arXiv (Cornell University)·2024· 1 citedOpen Access
Silico-centric Theory of Mind
arXiv (Cornell University)·2024· 1 citedOpen Access
Dalal Street Blues: The Socio-economic Environment and the Demand for Bollywood Movies
SSRN Electronic Journal·2024Open Access
Intellectual Property Piracy and the Intersectionality of Artistic Merit, Gender, and Race
SSRN Electronic Journal·2024Open Access
Safeguarding Marketing Research: The Generation, Identification, and Mitigation of AI-Fabricated Disinformation
SSRN Electronic Journal·2024· 3 citedOpen Access
Silico-centric Theory of Mind
SSRN Electronic Journal·2024Open Access
Machine Learning and Consumer Data
arXiv (Cornell University)·2023· 1 citedOpen Access
Using Machine Learning to Extract Insights From Consumer Data
2023· 4 cited
Artificial Intelligence, Consumers, and the Experience Economy
2023
More Voices Persuade: The Attentional Benefits of Voice Numerosity
Journal of Marketing Research·2022· 32 cited
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Frequent Co-authors

Hannah H. Chang(21), Kapil R. Tuli(5), Amitava Chattopadhyay(4), Marnik G. Dekimpe(3), Vrinda Kadiyali(3), Ping Xiao(3), Katrijn Gielens(2), Sungkyun Moon(2), Cathy Yang(2), Ping Xiao(2), Noshir Contractor(2), Michelle P. Lee(2), Hannah Hanwen Chang(2), Li Wang(1), André Bonfrer(1), Athar Ullah(1), Gerad Middendorf(1), Li Wang(1), Jonathan Wibowo(1), Sachin Gupta(1)