University of Auckland — New Zealand
Business, Management and Accounting · Social Sciences
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Research Topics
Customer Service Quality and Loyalty(70), Consumer Behavior in Brand Consumption and Identification(55), Digital Marketing and Social Media(52), Service and Product Innovation(48), Consumer Market Behavior and Pricing(20)
Publications217 total
Frequent Co-authors
Nicole Coviello(9), Linda D. Hollebeek(8), Mark S. Glynn(4), Julia A. Fehrer(4), Biljana Jurić(3), Kaj Storbacka(3), Christoph F. Breidbach(3), Linda D. Peters(3), Herbert Woratschek(3), Maureen Benson‐Rea(3), Ana Ilić(2), Suvi Nenonen(2), Peter J. Danaher(2), Wesley J. Johnston(2), James R.M. Whittome(2), Victoria Little(2), Jodie Conduit(2), Hugh Munro(2), Sara R. Jaeger(2), Heidi Winklhofer(2)