Biljana Jurić

Social Sciences · Social Sciences

12h-index7.3kcitations25works0.02yr avg
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Research Topics

Digital Marketing and Social Media(11), Customer Service Quality and Loyalty(8), Service and Product Innovation(7), Consumer Behavior in Brand Consumption and Identification(4), Management and Marketing Education(3)

Publications25 total

The nature of actor engagement intensity: a classification scheme
Journal of service management·2023· 12 cited
Negative Actor Engagement Scale
PsycTESTS Dataset·2023
Trajectories of influential conceptual articles in service research
Journal of service management·2021· 8 cited
A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms
Australasian Marketing Journal (AMJ)·2021· 6 cited
NEGATIVE ACTOR ENGAGEMENT IN STUDENT LEARNING SYSTEM: CONCEPTUALISATION, SCALE DEVELOPMENT AND VALIDATION
Global Fashion Management Conference·2018
Customer engagement: Developing an innovative research that has scholarly impact
Journal of Global Scholars of Marketing Science·2018· 9 cited
Actor engagement valence
Journal of service management·2018· 42 cited
Untangling the Complexity of the Valence of Actor Engagement: Conceptual Foundations, Propositions and Research Directions: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Dynamic multi-actor engagement in networks: the case of United Breaks Guitars
Journal of Service Theory and Practice·2017· 83 cited
Virtual brand community engagement practices: a refined typology and model
Journal of Services Marketing·2017· 217 cited
An Exploration of Factors Influencing Chinese Consumers’ Expectations of Corporate Social Responsibility
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Negative customer brand engagement: an overview of conceptual and blog-based fi ndings
Routledge eBooks·2015· 37 cited
Consumer engagement in a virtual brand community: An exploratory analysis
Journal of Business Research·2011· 3.1k cited
Customer Engagement
Journal of Service Research·2011· 3.3k cited
Attitudes about Work Practices, Time Allocation, and Publication Output: Profiles of U.S. Marketing Academics
Journal of Marketing Education·2003· 21 cited
Foreign Currency Conversion Strategies used by Tourists
Annals of Tourism Research·2002· 7 cited
Exploring the Usefulness of an Ecotourism Interest Scale
Journal of Travel Research·2002· 76 cited
Estrategias de un cambio d emoneda utilizadas por los turistas
Annals of tourism research en español·2002
Level of market development and intensity of organic food consumption: cross-cultural study of Danish and New Zealand consumers
Journal of Consumer Marketing·2001· 241 cited
The Relationship of Advertising Model Attractiveness and Body Satisfaction to Intention to Purchase an Exercise Product
ACR Asia-Pacific Advances·2001· 5 cited
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Frequent Co-authors

Roderick J. Brodie(11), Loic Pengtao Li(8), Linda D. Hollebeek(3), T. Bettina Cornwell(3), Ana Ilić(2), Julia A. Fehrer(2), Rob Lawson(2), Catherine Frethey‐Bentham(2), Robert S. Welsh(2), Lisa Squires(1), Wenyan Tang(1), Anthony Worsley(1), Damien Mather(1), Sandra D. Smith(1), George Wilks(1), Michael Jay Polonsky(1), Gary Mankelow(1), Sarah Todd(1), Henry James(1), Eva Wang(1)