Catherine Frethey‐Bentham

University of AucklandNew Zealand

Business, Management and Accounting · Social Sciences

10h-index736citations24works3.52yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Digital Marketing and Social Media(5), Management and Marketing Education(5), Decision-Making and Behavioral Economics(4), Impact of Technology on Adolescents(3)

Publications24 total

PsycTESTS Dataset·2023
Australasian Marketing Journal (AMJ)·2021· 6 cited
Journal of Retailing and Consumer Services·2020· 50 cited
Marketing Education Review·2020· 24 citedOpen Access
Journal of Social Marketing·2019· 5 citedOpen Access
European Journal of Marketing·2019· 471 cited
Journal of Social Marketing·2018· 10 cited
The Anchoring Effects of Temperature Cues on Price Valuations
Queensland's institutional digital repository (The University of Queensland)·2018
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Understanding student perceptions of a career in the marketing research industry: Implications for positioning and engagement
ResearchSPAce (Bath Spa University)·2014· 1 cited
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Frequent Co-authors

Deborah Levy(4), Roderick J. Brodie(3), Gavin Northey(3), Denise Conroy(3), Mike Lee(2), Felix Septianto(2), Patrick van Esch(2), Gregory J. Brush(2), Bodo Lang(2), Loic Pengtao Li(2), Biljana Jurić(2), Barry J. Babin(2), David J. Ortinau(2), Changha Jin(2), Rebecca Dolan(1), Jodie Conduit(1), John Fahy(1), Steve Goodman(1), Suvi Nenonen(1), Kaj Storbacka(1)