Catherine Frethey‐Bentham

University of Auckland — New Zealand

Business, Management and Accounting · Social Sciences

10h-index736citations24works3.52yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Digital Marketing and Social Media(5), Management and Marketing Education(5), Decision-Making and Behavioral Economics(4), Impact of Technology on Adolescents(3)

Publications24 total

Threat or opportunity? A stakeholder perspective on country of origin brand and promoting gene edited foods
Journal of Strategic Marketing·2025· 1 citedOpen Access
How Mega- and Micro-Influencers Strategically Manage Authenticity: Exploring Influencer Types and Content Differences Based on Social Network Theory
Journal of Advertising Research·2025· 6 cited
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy
Journal of Macromarketing·2023· 13 cited
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA
Journal of Macromarketing·2023· 11 citedOpen Access
Negative Actor Engagement Scale
PsycTESTS Dataset·2023
Unraveling hybrid exchange: virtual tipping on live-streaming platforms
Internet Research·2022· 10 cited
The lesser evil: Consumer acceptance of X-ray irradiation compared with alternative phytosanitary treatments
Appetite·2022· 2 cited
A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms
Australasian Marketing Journal (AMJ)·2021· 6 cited
Condoms and bananas: Shock advertising explained through congruence theory
Journal of Retailing and Consumer Services·2020· 50 cited
Peer-To-Peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network
Australasian Marketing Journal (AMJ)·2020· 25 cited
Asymmetric framing effects and market familiarity: experimental evidence from the real estate market
Journal of Property Research·2020· 27 cited
THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES
Marketing Education Review·2020· 24 citedOpen Access
ExerStart: helping seniors be active and independent for less
Journal of Social Marketing·2019· 5 citedOpen Access
Social media engagement behavior
European Journal of Marketing·2019· 471 cited
Weighing the odds: an exploration of resistance to obesity and overweight
Journal of Social Marketing·2018· 10 cited
Is your industrial marketing work working? Developing a composite index of market change
Industrial Marketing Management·2018· 51 cited
The Anchoring Effects of Temperature Cues on Price Valuations
Queensland's institutional digital repository (The University of Queensland)·2018
Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Special Session: Culture, Socialization and Publishing: Journal Requirements and Issues that Reduce the Value of Empirical Insights
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Understanding student perceptions of a career in the marketing research industry: Implications for positioning and engagement
ResearchSPAce (Bath Spa University)·2014· 1 cited
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Frequent Co-authors

Deborah Levy(4), Roderick J. Brodie(3), Gavin Northey(3), Denise Conroy(3), Mike Lee(2), Felix Septianto(2), Patrick van Esch(2), Gregory J. Brush(2), Bodo Lang(2), Loic Pengtao Li(2), Biljana Jurić(2), Barry J. Babin(2), David J. Ortinau(2), Changha Jin(2), Rebecca Dolan(1), Jodie Conduit(1), John Fahy(1), Steve Goodman(1), Suvi Nenonen(1), Kaj Storbacka(1)