Kaj Storbacka

Hanken School of Economics — Finland

Business, Management and Accounting · Social Sciences

35h-index10.8kcitations111works2.02yr avg
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Research Topics

Service and Product Innovation(39), Innovation and Knowledge Management(28), Customer Service Quality and Loyalty(20), Business Strategy and Innovation(17), Management and Organizational Studies(13)

Publications111 total

Generative coexistence: Rethinking marketization in the cultural field
AMS Review·2025Open Access
Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach
Industrial Marketing Management·2024· 4 citedOpen Access
A configurational approach to understanding relationship characteristics in differing levels of servitization
Industrial Marketing Management·2023· 13 citedOpen Access
Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use
2023Open Access
Building a Revenue Engine – Scaling Up Sales Automation
NIM Marketing Intelligence Review·2022· 1 citedOpen Access
Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability
Industrial Marketing Management·2022· 19 citedOpen Access
Market-shaping: navigating multiple theoretical perspectives
AMS Review·2021· 41 cited
Managerial levers of market-shaping strategies: An abductive inquiry
Journal of Global Scholars of Marketing Science·2021· 3 cited
Guest editorial
Journal of Business and Industrial Marketing·2020· 2 citedOpen Access
Solution business fitness: measuring and managing across business logics
Journal of Business and Industrial Marketing·2020· 7 cited
The changing role of marketing: transformed propositions, processes and partnerships
AMS Review·2020· 15 citedOpen Access
Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
Industrial Marketing Management·2020· 77 citedOpen Access
Networks, ecosystems, fields, market systems? Making sense of the business environment
Industrial Marketing Management·2020· 185 citedOpen Access
Don't adapt, shape! Use the crisis to shape your minimum viable system – And the wider market
Industrial Marketing Management·2020· 105 citedOpen Access
Value Propositions As Market-Shaping Devices: A Qualitative Comparative Analysis
SSRN Electronic Journal·2020· 2 citedOpen Access
On the Marketness of Markets and Actor Clout: Market-shaping Roles
Journal of Service Management Research·2020· 3 cited
Don't Adapt, Shape! Use the Crisis to Shape your Minimum Viable System – And the Wider Market
SSRN Electronic Journal·2020Open Access
Value propositions as market-shaping devices: A qualitative comparative analysis
Industrial Marketing Management·2019· 72 citedOpen Access
Actor engagement, value creation and market innovation
Industrial Marketing Management·2019· 125 cited
Capabilities for market-shaping: triggering and facilitating increased value creation
Journal of the Academy of Marketing Science·2019· 246 cited
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Frequent Co-authors

Suvi Nenonen(28), Adrian Payne(7), Pennie Frow(7), Roderick J. Brodie(5), Cristina Mele(3), Jaqueline Pels(3), Linda D. Peters(3), Charlotta Windahl(2), Hans Kjellberg(2), Sara Lindeman(2), Tore Strandvik(1), Christian Grönroos(1), Tilo Böhmann(1), Paul P. Maglio(1), Simon Knox(1), Kristian Möller(1), Anna Salonen(1), Lynette Ryals(1), Iain Davies(1), Jonathan J. Baker(1)