Coastal Carolina University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(22), Digital Marketing and Social Media(22), AI in Service Interactions(15), Halal products and consumer behavior(7), Employer Branding and e-HRM(6)
Publications106 total
Frequent Co-authors
Yuanyuan Cui(12), Denni Arli(10), Gavin Northey(9), J. Stewart Black(7), Shailendra Pratap Jain(7), Yuanyuan Cui(4), Linda Jean van Esch(3), Gopal Das(3), Sarah Duffy(3), Mahnaz Haji Gheshlaghi(2), Tania von der Heidt(2), Marat Bakpayev(2), Sommer Kapitan(2), Petra J. Woestenberg(2), Audrey J. King(2), Birgit van Benthem(2), Marianne A. B. van der Sande(2), Christian J. P. A. Hoebe(2), Johannes A. Bogaards(2), D. Adema(2)