Patrick van Esch

Coastal Carolina UniversityUnited States

Business, Management and Accounting · Social Sciences

32h-index3.5kcitations106works7.12yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(22), Digital Marketing and Social Media(22), AI in Service Interactions(15), Halal products and consumer behavior(7), Employer Branding and e-HRM(6)

Publications106 total

Australasian Marketing Journal (AMJ)·2025
International Journal of Bank Marketing·2025· 1 cited
International Journal of Information Management·2025· 2 cited
Australasian Marketing Journal (AMJ)·2024· 1 cited
Journal of Wine Research·2024· 6 citedOpen Access
SSRN Electronic Journal·2024· 1 citedOpen Access
IT Professional·2023· 10 cited
Journal of Wine Research·2023· 10 cited
Journal of Business and Industrial Marketing·2023· 11 cited
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Frequent Co-authors

Yuanyuan Cui(12), Denni Arli(10), Gavin Northey(9), J. Stewart Black(7), Shailendra Pratap Jain(7), Yuanyuan Cui(4), Linda Jean van Esch(3), Gopal Das(3), Sarah Duffy(3), Mahnaz Haji Gheshlaghi(2), Tania von der Heidt(2), Marat Bakpayev(2), Sommer Kapitan(2), Petra J. Woestenberg(2), Audrey J. King(2), Birgit van Benthem(2), Marianne A. B. van der Sande(2), Christian J. P. A. Hoebe(2), Johannes A. Bogaards(2), D. Adema(2)