Auckland University of Technology — New Zealand
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(13), Environmental Sustainability in Business(7), Digital Marketing and Social Media(6), Corporate Social Responsibility Reporting(4), Consumer Retail Behavior Studies(4)
Publications48 total
Frequent Co-authors
Jessica Vredenburg(8), Amanda Spry(7), David H. Silvera(7), Joya A. Kemper(6), Ann‐Marie Kennedy(6), Megan Phillips(5), Patrick van Esch(4), Spencer M. Ross(3), Rajesh Bhargave(3), Sarah Mittal(3), Marcus Phipps(2), Lucie K. Ozanne(2), Michael G. Luchs(2), Saroja Subrahmanyan(2), Jesse R. Catlin(2), Roland Gau(2), Rebecca Walker Naylor(2), Randall L. Rose(2), Bonnie Simpson(2), Todd Weaver(2)