Amanda Spry

MIT University — MK

Business, Management and Accounting · Social Sciences

8h-index1.6kcitations30works2.72yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

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Research Topics

Consumer Behavior in Brand Consumption and Identification(9), Digital Marketing and Social Media(8), Corporate Social Responsibility Reporting(4), Entrepreneurship Studies and Influences(3), Gender, Feminism, and Media(3)

Publications30 total

The Optus brand is in tatters. How can it even begin to rebuild customers’ trust?
2025Open Access
Digital Brand Activism and Collective Action: Mapping Challenges and Strategies
Journal of Interactive Advertising·2025· 6 citedOpen Access
Gen Z supports sustainability – and fuels ultra-fast fashion. How does that work?
2024· 2 cited
Brand purpose: a literature review and BEING implementation framework
Journal of Product & Brand Management·2024· 8 cited
The Body Shop shouldn’t have failed in an age when consumers want activism from their brands. What happened?
2024
What’s behind Woolworths, Aldi and Kmart distancing themselves from Australia Day?
2024
Should businesses consult shareholders before taking a stand on social issues?
2023
When charities engage in ‘brand activism’, research shows they must demonstrate bravery to attract donations
2023
From Dylan Mulvaney to Madonna, there’s a long history of backlash to celebrity brand endorsements
2023
From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Journal of Brand Management·2023· 34 cited
Strategic B2B brand activism: Building conscientious purpose for social impact
Industrial Marketing Management·2022· 47 cited
Consumer activism and social movements
2022· 2 cited
Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a difference
2021
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm
Journal of Macromarketing·2021· 49 cited
Australia’s new vaccination campaign is another wasted opportunity
2021
Brand activism is moving up the supply chain — corporate accountability or commercial censorship?
2020
Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game
2020· 2 cited
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
Journal of Public Policy & Marketing·2020· 626 cited
Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020· 2 cited
Shoving a sock in it is not the answer. Have advertisers called time on Alan Jones?
2019Open Access
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Frequent Co-authors

Jessica Vredenburg(15), Sommer Kapitan(8), Joya A. Kemper(8), Bernardo Figueiredo(4), Lauren Gurrieri(4), Zoe Lee(3), Marian Makkar(3), Cassandra France(2), Ann Wallin(2), Ravi Pappu(1), T. Bettina Cornwell(1), Yüksel Ekinci(1), Davide C. Orazi(1), Max Theilacker(1), Claudia Gonzalez‐Arcos(1), Anne-Maree O’Rourke(1), Bronwyn Bruce(1), K. Praveen Kumar(1), BA Lukas(1), Bryan A. Lukas(1)