Zoe Lee

University of Illinois Urbana-ChampaignUnited States

Business, Management and Accounting · Social Sciences

13h-index823citations54works3.32yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Digital Marketing and Social Media(9), Nonprofit Sector and Volunteering(9), Neurotransmitter Receptor Influence on Behavior(4), Corporate Social Responsibility Reporting(4)

Publications54 total

Journal of Brand Management·2025Open Access
Digital Commons - USU (Utah State University)·2025· 2 citedOpen Access
Journal of Marketing Management·2025· 7 citedOpen Access
Journal of Interactive Marketing·2024· 3 citedOpen Access
European Journal of Marketing·2024· 1 citedOpen Access
European Journal of Marketing·2024· 4 citedOpen Access
European Journal of Marketing·2023· 24 citedOpen Access
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Frequent Co-authors

Daniel J. Fridberg(5), Andrea C. King(5), Iain Davies(4), Amanda Spry(3), Jessica Vredenburg(3), Emma I. Brett(3), Michaël Beverland(3), Andreas Baas(3), Sianne Gordon‐Wilson(2), Sharifah Faridah Syed Alwi(2), Rossella Chiara Gambetti(2), Andrew M. Fischer(2), John Cursio(2), Kara D. Federmeier(2), Sharyn Rundle‐Thiele(2), Sarah‐Louise Mitchell(2), Fran Hyde(2), Abigayle R Feather(2), Haiming Hang(2), Derek Jackson(2)