Saroja Subrahmanyan

Business, Management and Accounting · Social Sciences

9h-index1.1kcitations45works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(5), Innovation and Socioeconomic Development(5), Environmental Sustainability in Business(4), Consumer Behavior in Brand Consumption and Identification(3), Environmental Education and Sustainability(3)

Publications45 total

Social capital and other transaction capital in economic development: important ontologies in early-stage research
Edward Elgar Publishing eBooks·2025
Lessons from Focus Group and Online Survey to Collect Data for Creating Brand Perceptual Map
2023
Addressing homelessness with the “human ecology economics” framework: the role of the business community in California
International Journal of Social Economics·2022
Author response for "Addressing homelessness with the “human ecology economics” framework: the role of the business community in California"
2022Open Access
Author response for "Addressing homelessness with the “human ecology economics” framework: the role of the business community in California"
2022
A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania
Journal of Public Policy & Marketing·2020· 16 citedOpen Access
Poverty in a marketing class?
2017· 2 cited
CORE Foods: To Withdraw or Not to Withdraw CORE Meals?
2017
Core Fulbright Scholar Award
2017
Fulbright Core Scholar
2016
Poverty in a marketing class?
2015
Ethical consumption: Uncovering personal meanings and negotiation strategies
Geoforum·2015· 4 cited
Outstanding Scholar Award
2015
Understanding Different Types of Subsistence Economies
Journal of Macromarketing·2014· 9 cited
Achieving Sustainable Consumption through Spiritual Practices
2013· 8 citedOpen Access
Successes and Challenges with Client Based Projects
2013
Outstanding Faculty Research Award
2013
Ziqitza Healthcare Services Ltd: Robinhood Provision of Affodable Healthcare for the Poor
2013
CILSA Engaged Faculty Award
2013
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Journal of Business Research·2012· 401 cited
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Frequent Co-authors

Catherine Banbury(4), Roy E. Allen(4), J. Tomas Gomez‐Arias(3), Marcus Phipps(2), Lucie K. Ozanne(2), Michael G. Luchs(2), Sommer Kapitan(2), Jesse R. Catlin(2), Roland Gau(2), Rebecca Walker Naylor(2), Randall L. Rose(2), Bonnie Simpson(2), Todd Weaver(2), Robert Stinerock(2), Linda Herkenhoff(2), Yung-Jae Lee(2), Caroline Burns(2), Caroline Burns(2), Catherine Banbury(2), Jenny Mish(1)