Peter J. Danaher

Business, Management and Accounting · Social Sciences

41h-index6.5kcitations129works1.32yr avg
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Research Topics

Consumer Market Behavior and Pricing(47), Customer Service Quality and Loyalty(27), Consumer Behavior in Brand Consumption and Identification(22), Consumer Retail Behavior Studies(22), Digital Marketing and Social Media(18)

Publications129 total

Extracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement
arXiv (Cornell University)·2026Open Access
Extracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement
arXiv (Cornell University)·2026Open Access
Mitigation in Marketing: Concept, Definition, and Scope
Journal of Marketing Research·2024· 4 citedOpen Access
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the <i>Journal of Marketing Research</i>
Journal of Marketing Research·2023· 3 citedOpen Access
Internet Marketing
World Scientific-Now Publishers series in business·2023
Dynamic Customer Value Cocreation in Healthcare
Journal of Service Research·2023· 33 citedOpen Access
Optimal Microtargeting of Advertising
Journal of Marketing Research·2022· 18 cited
Fast and accurate variational inference for models with many latent variables
Journal of Econometrics·2021· 5 citedOpen Access
Fast and Accurate Variational Inference for Models with Many Latent\n Variables
arXiv (Cornell University)·2020Open Access
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
Journal of Marketing Research·2020· 74 citedOpen Access
Tactical use of rewards to enhance loyalty program effectiveness
International Journal of Research in Marketing·2020· 25 cited
Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
Journal of Marketing Research·2018· 44 citedOpen Access
Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
Journal of Marketing Research·2018· 20 citedOpen Access
The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service Delivery
Journal of Service Research·2018· 55 cited
Supplemental Material, jmr.16.0112-web-appendix - Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
Figshare·2018Open Access
Time-Varying Effectiveness of Competitive Advertising
SSRN Electronic Journal·2018Open Access
The Magnitude of Change Effect in Store Remodeling
Journal of Retailing·2017· 11 cited
An empirical analysis of factors that influence retail website visit types
Journal of Retailing and Consumer Services·2017· 25 cited
Well-being state transitions: A longitudinal Study in a Health context
2017
Advertising Effectiveness and Media Exposure
International series in management science/operations research/International series in operations research & management science·2017· 21 cited
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Frequent Co-authors

Roderick J. Brodie(6), Tracey S. Dagger(6), Michael S. Smith(4), Tracey S. Danaher(4), Roland T. Rust(4), Jan Mattsson(3), Guy W. Mullarkey(3), Janet R. McColl‐Kennedy(3), Sara R. Jaeger(3), Bruce G. S. Hardie(2), Skander Essegaier(2), John R. Rossiter(2), Jill Sweeney(2), Nicole Coviello(1), Wesley J. Johnston(1), I Wilson(1), Robert A. Davis(1), Mark Colgate(1), Kulan Ranasinghe(1), Vanessa Haddrell(1)