Mark S. Glynn

Dublin City University — Ireland

Business, Management and Accounting · Social Sciences

13h-index3.8kcitations38works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(21), Customer Service Quality and Loyalty(15), Digital Marketing and Social Media(11), Consumer Market Behavior and Pricing(8), Consumer Retail Behavior Studies(7)

Publications38 total

Moving large classes online: Illuminating the experience of the sudden transition of large, face-to-face programmes to the online environment in Dublin City University, in response to the Covid-19 crisis
Dublin City University Open Access Institutional Repository (Dublin City University)·2021· 7 citedOpen Access
How children use social media for brand interactions
Young Consumers Insight and Ideas for Responsible Marketers·2019· 20 cited
Children Using Social Media to Connect With Others and With Consumer Brands
IGI Global eBooks·2019· 1 cited
Children Using Social Media to Connect with Others and With Consumer Brands
Advances in business information systems and analytics book series·2017
Towards a Framework of a Salesperson's Resource Facilitation and Interaction
Australasian Marketing Journal (AMJ)·2015· 11 cited
Introduction to the Special Issue
Australasian Marketing Journal (AMJ)·2015
Private label personality: applying brand personality to private label brands
The International Review of Retail Distribution and Consumer Research·2015· 12 cited
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Journal of Interactive Marketing·2014· 2.9k cited
Client contribution to professional service delivery: Implications for relationship quality
Journal of Applied Business Research (JABR)·2014· 10 cited
Consumer Brand Engagement Scale
PsycTESTS Dataset·2014· 4 cited
How salespeople facilitate buyers' resource availability to enhance seller outcomes
Industrial Marketing Management·2013· 16 cited
The benefits of manufacturer brands to retailers
European Journal of Marketing·2012· 34 citedOpen Access
Business to Business Marketing Management
2012
Chapter 10 Analyzing the B2B Brand Value Chain
Advances in business marketing & purchasing/Advances in business marketing and purchasing·2012· 2 cited
Preface
Advances in business marketing & purchasing/Advances in business marketing and purchasing·2012
Chapter 1 Introduction to Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Advances in business marketing & purchasing/Advances in business marketing and purchasing·2012
Managing brands with retailers: an international perspective
2012
Primer in B2B brand-building strategies with a reader practicum
Journal of Business Research·2011· 81 cited
Brands and Branding: The Economist Series, 2nd ed.20113Rita Clifton. <i>Brands and Branding: The Economist Series, 2nd ed.</i>. London: Profile Books 2009. 288 pp. £20.00 (hardback)
Journal of Consumer Marketing·2011· 3 cited
Success factors for second brands in wine brand portfolios.
2011
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Frequent Co-authors

Roderick J. Brodie(9), Judy Motion(3), Katharine Jones(3), Arch G. Woodside(3), Linda D. Hollebeek(2), Annie Liqin Zhang(2), Victoria Little(1), Shaoshan Chen(1), Joël Van Durme(1), Roger Baxter(1), Adam Lindgreen(1), Balázs Révész(1), Tiza Widjaja(1), Milind A. Mandlik(1), Ken Hyde(1), Ann Marie Farrell(1), Karen Buckley(1), Rob Lowney(1), Seán Smyth(1), Suzanne Stone(1)