Roger Baxter

Business, Management and Accounting · Social Sciences

9h-index634citations18works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(11), Innovation and Knowledge Management(7), Intellectual Capital and Performance Analysis(5), Business Strategy and Innovation(5), Service and Product Innovation(4)

Publications18 total

Case-Based Modeling of Business–Business Relationships
2016· 1 cited
Imprinting, Honeymooning, or Maturing: Testing Three Theories of how Interfirm Social Bonding Impacts Suppliers’ Allocations of Resources to Business Customers
Australasian Marketing Journal (AMJ)·2015· 8 citedOpen Access
How Relationship Conditions Affect Suppliers’ Resource Inputs
Australasian Marketing Journal (AMJ)·2015· 14 cited
Customer characteristics, intangible relationship value and new product success
AUT Scholarly Commons·2014Open Access
How salespeople facilitate buyers' resource availability to enhance seller outcomes
Industrial Marketing Management·2013· 16 cited
Gaining Access to Customers' Resources through Relationship Bonds
AUT Scholarly Commons·2013Open Access
Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Industrial Marketing Management·2013· 92 cited
How can business buyers attract sellers' resources?
Industrial Marketing Management·2012· 97 citedOpen Access
Chapter 5 Availability of Resources through Buyer–Seller Relationships
Advances in business marketing & purchasing/Advances in business marketing and purchasing·2012· 2 cited
Case Study Research in Business-to-Business Contexts: Theory and Methods
Edward Elgar Publishing eBooks·2012· 7 cited
The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
Industrial Marketing Management·2011· 128 cited
Reflective and formative metrics of relationship value: A commentary essay
Journal of Business Research·2009· 106 cited
Intangible value in buyer–seller relationships
Advances in business marketing & purchasing/Advances in business marketing and purchasing·2008· 10 cited
Using structuration theory to analyse relationship value creation
Tuwhera (Auckland University of Technology)·2008· 2 citedOpen Access
Intangible Resource Flow as an Antecedent of New Product Development Success in Buyer-Seller Relationships
2007· 2 cited
Buyer-Seller Relationships: Australasian Research and Reflections
Journal of Customer Behaviour·2005· 13 cited
The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model
Journal of chromatography. B, Biomedical sciences and applications·2005· 2 cited
Measuring intangible value in business-to-business buyer–seller relationships: An intellectual capital perspective
Industrial Marketing Management·2004· 134 cited

Frequent Co-authors

Arch G. Woodside(4), Michael Kleinaltenkamp(2), Sheelagh Matear(1), Ingmar Geiger(1), Aurélia Durand(1), Samy Saab(1), Yeon-Hee Lee(1), Annie Liqin Zhang(1), Mark S. Glynn(1), Richard J. Varey(1), Roderick J. Brodie(1), Richard Brookes(1), Carolin Plewa(1), Pascale Quester(1), Sharon Schembri(1), Karin Olesen(1), Glynn(1), Tashakov(1)