David Corkindale

University of South Australia — Australia

Social Sciences · Social Sciences

18h-index1.3kcitations79works1.32yr avg
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Research Topics

Digital Marketing and Social Media(18), Consumer Behavior in Brand Consumption and Identification(15), Technology Adoption and User Behaviour(12), Marketing and Advertising Strategies(9), ERP Systems Implementation and Impact(8)

Publications79 total

Reviving from the Pandemic: Harnessing the Power of Social Media Reviews in the Sustainable Tourism Management of Group Package Tours
Tourism and Hospitality·2025· 3 citedOpen Access
Understanding How Value Perception Changes in Response to Electronic Word-Of-Mouth
2025
Sales promotion in Australia: a review of current industry practice
Swinburne Research Bank (Swinburne University of Technology)·2024Open Access
Towards a theory of business model adaptation
Swinburne Research Bank (Swinburne University of Technology)·2024· 2 citedOpen Access
Cigarette Purchase Patterns Among Light and Heavy Smokers
SSRN Electronic Journal·2022Open Access
Product Placement and Integrated Marketing Communications Effects on an Informational TV Program
Journal of Advertising·2021· 15 cited
Make product placement work for you: Get less exposure
Business Horizons·2021· 25 cited
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
Marketing Science·2019· 31 citedOpen Access
Empirically Analysing Factors Influencing Users’ Adoption of Online Information Services (OISs): A Case of a Travel Business In Taiwan
Electronic Journal of Information Systems Evaluation·2019· 1 citedOpen Access
How eWord of Mouth valences affect price perceptions
International Journal of Market Research·2018· 14 citedOpen Access
The adoption of Firm-Hosted Online Communities: an empirical investigation into the role of service quality and social interactions
Enterprise Information Systems·2017· 15 cited
Word of Mouth or Price Matters in Quality Considerations
Asian Journal of Marketing·2016· 3 citedOpen Access
The Effect of Online Word-of-Mouth on Risk Assessment for an Experience Service as Price Acceptability Changes
Services Marketing Quarterly·2016· 6 cited
Empirical Validation Of A Performance-Based Innovation Process Model: A Case Of ERP
Journal of Computer Information Systems·2016· 6 cited
Developing a framework for the management of Critical Success Factors in organisational innovation projects: A case of Enterprise Resource Planning systems
University of Adelaide Press eBooks·2015· 3 cited
Examining the Role of Organizational Readiness in Erp Project Delivery
Journal of Computer Information Systems·2015· 38 cited
ERP adoption and the value creation: Examining the contributions of antecedents
Journal of Engineering and Technology Management·2014· 53 cited
How “critical” are the critical success factors (CSFs)?
Business Process Management Journal·2014· 101 citedOpen Access
Search Engine Advertisement Design Effects on Click-Through Rates
Journal of Interactive Advertising·2014· 21 cited
Enterprise Resource Planning Adoption: Structural Equation Modeling Analysis of Antecdants
Journal of Computer Information Systems·2013· 31 cited
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Frequent Co-authors

Jiwat Ram(10), Ming‐Lu Wu(5), Wai Ki Liang(4), Sherril Kennedy(4), Michael Neale(3), Antonio Dottore(3), H. Marshall Ward(2), Ross A. McKinnon(2), Howard Chen(2), Anthony Chun‐Tung Lowe(1), Yen‐Hao Howard Chen(1), Marcus Belder(1), John Newall(1), André Bonfrer(1), Pradeep K. Chintagunta(1), John Roberts(1), Peter W.B. Phillips(1), Heath McDonald(1), Byron Sharp(1), Geoffrey Atkinson(1)