Jeongwen Chiang

China Europe International Business School — China

Business, Management and Accounting · Social Sciences

16h-index1.8kcitations35works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(21), Innovation Diffusion and Forecasting(10), Digital Platforms and Economics(6), Consumer Retail Behavior Studies(6), Economics of Agriculture and Food Markets(6)

Publications35 total

Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Marketing Science·2021· 4 cited
Information Search and Product Returns Across Mobile and Traditional Online Channels
Journal of Retailing·2021· 27 cited
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Journal of Interactive Marketing·2018· 2 cited
From Switching Intent to Behavior: A Construal Level Theory Perspective in the Context of Contractual Services
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Journal of Retailing·2014· 76 cited
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
SSRN Electronic Journal·2014· 5 citedOpen Access
Determining Consumers’ Discount Rates with Field Studies
Journal of Marketing Research·2012· 96 cited
Determining Consumers' Discount Rates with Field Studies
SSRN Electronic Journal·2012· 33 citedOpen Access
From switching intent to actual switching behavior: A construal-level theory perspective
PsycEXTRA Dataset·2011
From Switching Intent to Actual Switching Behavior: A Construal-Level Theory Perspective
PsycEXTRA Dataset·2010
A First-Passage Time Model for Predicting Inactivity in a Contractual Setting
SSRN Electronic Journal·2010· 2 citedOpen Access
A Dyad Model of Calling Behaviour with Tie Strength Dynamics
The Faculty Digital Archive (New York University)·2009· 3 citedOpen Access
Rainfall Network Design using Entropy and Kriging Approach
EGUGA·2009· 1 cited
A Dyad Model of Calling Behaviour with Tie Strength Dynamics
SSRN Electronic Journal·2009· 3 citedOpen Access
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
Journal of Interactive Marketing·2008· 209 cited
Diagnosing and Predicting Individual Customer Defection
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)·2007· 4 cited
Price Competition with Reduced Consumer Switching Costs: The Case of “Wireless Number Portability” in the Cellular Phone Industry
Management Science·2006· 101 cited
Product development strategies for established market pioneers, early followers, and late entrants
Strategic Management Journal·2002· 112 cited
Product Innovation Strategies for Established Market Pioneers and Later Entrants
2002
Promotions and the pattern of grocery shopping time
Journal of Applied Statistics·2001· 21 cited
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Frequent Co-authors

Jochen Wirtz(5), Mengze Shi(4), David Bell(3), Yuxin Chen(3), Lung‐fei Lee(3), Botao Yang(3), Y. Y. Hung(3), Vineet Padmanabhan(2), William T. Robinson(2), Song Yao(2), Carl F. Mela(2), Ping Xiao(2), Naresh K. Malhotra(2), Yufei Zhang(2), Lin Chen(2), Emily T. Cremers(2), André Bonfrer(2), George Knox(2), Catherine Yeung(2), Shun Yin Lam(1)