Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(14), Digital Marketing and Social Media(10), Consumer Retail Behavior Studies(6), Child Development and Digital Technology(4), Customer Service Quality and Loyalty(3)
Publications42 total
Frequent Co-authors
Les Carlson(8), Lawrence A. Crosby(6), Russell N. Laczniak(5), Ann Walsh(4), Darrel D. Muehling(3), James D. Gill(3), Susie Pryor(3), William W. Curtis(2), Stephen P. DeVere(2), B. Rammohan(2), J. Kathleen Stuenkel(2), Robert A. Mittelstaedt(2), Roger Layton(1), Jeffrey J. Stoltman(1), Roberta A. Mittelstaedt(1), Ronald Hampton(1), Richard S. Lapidus(1), Norman Kangun(1), Cara Lee Okleshen(1), Robert D. Rogers(1)