Sanford Grossbart

Business, Management and Accounting · Social Sciences

21h-index2.3kcitations43works0.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(14), Digital Marketing and Social Media(10), Consumer Retail Behavior Studies(6), Child Development and Digital Technology(4), Customer Service Quality and Loyalty(3)

Publications42 total

Influence of Deceptive Claim Strategy and Product Class Involvement on Beliefs Induced by Deceptive and Corrective Commercials
Current Issues and Research in Advertising·2012· 4 cited
Place Branding and Public Diplomacy·2007· 79 cited
Journal of Macromarketing·2006· 176 cited
International Journal of Retail & Distribution Management·2005· 24 cited
Journal of Macromarketing·2004
Journal of Macromarketing·2003Open Access
Journal of Macromarketing·2003
Journal of Macromarketing·2003
Journal of Macromarketing·2002
Journal of Macromarketing·2002Open Access
Socialization Aspects of Parents, Children, and the Internet
Advances in consumer research·2002· 43 cited
Journal of Macromarketing·2001Open Access
Journal of Macromarketing·2001· 2 citedOpen Access
Usenet Groups, Virtual Community and Consumer Behaviors
ACR North American Advances·1998· 62 cited
Journal of the Academy of Marketing Science·1991· 88 cited
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Frequent Co-authors

Les Carlson(8), Lawrence A. Crosby(6), Russell N. Laczniak(5), Ann Walsh(4), Darrel D. Muehling(3), James D. Gill(3), Susie Pryor(3), William W. Curtis(2), Stephen P. DeVere(2), B. Rammohan(2), J. Kathleen Stuenkel(2), Robert A. Mittelstaedt(2), Roger Layton(1), Jeffrey J. Stoltman(1), Roberta A. Mittelstaedt(1), Ronald Hampton(1), Richard S. Lapidus(1), Norman Kangun(1), Cara Lee Okleshen(1), Robert D. Rogers(1)