Business, Management and Accounting · Social Sciences
2h-index93citations4works0.02yr avg
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Research Topics
Customer Service Quality and Loyalty(1), Memory, Trauma, and Commemoration(1), Knowledge Management and Sharing(1), Visual Culture and Art Theory(1), Nostalgia and Consumer Behavior(1)
Publications4 total
Reinventing University City: Applying Branding Principles to Places
2012· 1 cited
Consumption Markets & Culture·2000· 28 cited
The character and effects of consumer and marketer generated communities
Insecta mundi·1999· 2 cited
Usenet Groups, Virtual Community and Consumer Behaviors
ACR North American Advances·1998· 62 cited
Frequent Co-authors
Sanford Grossbart(1), Stacey Menzel Baker(1), Robert A. Mittelstaedt(1), Dustin C. Read(1)