Norman Kangun

Business, Management and Accounting · Social Sciences

13h-index1.8kcitations31works0.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Environmental Sustainability in Business(8), Environmental Education and Sustainability(6), Marketing and Advertising Strategies(6), Management and Marketing Education(5)

Publications31 total

Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
International Marketing Review·1997· 110 cited
European Journal of Marketing·1996· 155 cited
International Journal of Advertising·1995· 77 cited
Journal of Public Policy & Marketing·1993· 158 cited
Journal of Public Policy & Marketing·1991· 245 cited
Journal of Consumer Affairs·1988· 13 cited
A prescription for overcoming the marketing failures of MRI sellers.
PubMed·1987
Journal of Advertising·1986· 67 cited
Exploring Generalized and Personalized Beliefs Among Smokers and Non-Smokers: a First Look
ACR North American Advances·1979· 2 cited
Journal of Marketing·1978· 91 cited
Journal of Marketing·1978· 39 cited
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Frequent Co-authors

Stephen J. Grove(8), Les Carlson(7), Michael Jay Polonsky(5), Gregory M. Pickett(2), Patrick E. Murphy(2), William B. Locander(2), Darrel D. Muehling(2), Keith K. Cox(2), James B. Higginbotham(2), John R. Burton(2), Lee Richardson(2), Raymond P. Fisk(1), Russell N. Laczniak(1), Sanford Grossbart(1), G. H. Otto(1), Dana C. Randall(1), William A. Staples(1), Ronald C. Anderson(1), Kjell Grønhaug(1), Arvin F. Rodrigues(1)