Gregory M. Pickett

Business, Management and Accounting · Social Sciences

12h-index1.5kcitations33works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Customer Service Quality and Loyalty(9), Management and Marketing Education(6), Digital Marketing and Social Media(3), Ethics in Business and Education(3)

Publications33 total

A001 LESSONS FROM ANTIBIOTIC ORAL CHALLENGES IN 68 PEDIATRIC PATIENTS AT A TERTIARY CENTER
Annals of Allergy Asthma & Immunology·2020
Twitter Role Classification
VTechWorks (Virginia Tech)·2019Open Access
Perceptions of a brand sponsoring a sport competitor
Journal of brand strategy·2014
Spectator Rage as the Dark Side of Engaging Sport Fans
Journal of Service Research·2012· 51 cited
Spectator rage: An overview.
2011· 1 cited
The Influence of Brand Levels and Associations on Purchase Intent
Journal of General Management·2009· 3 cited
How materialism affects environmental beliefs, concern, and environmentally responsible behavior
Journal of Business Research·2007· 794 cited
Vampire
Canadian Medical Association Journal·2006Open Access
The Impact of Product Type and Parity on the Informational Content of Advertising
The Journal of Marketing Theory and Practice·2001· 10 cited
The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition
Journal of Services Marketing·1999· 30 cited
Mood versus Service Quality Effects on Customers’ Responses to Service Organizations and Service Encounters
Journal of Service Research·1999· 23 cited
The Role of Mental Models in Control Theory:Understanding Cognitive FACTORS Influencing the Behaviors of Salespeople
The Journal of Marketing Theory and Practice·1999· 21 cited
Responses to Gift-Giving in a Business Context: An Empirical Examination
Psychological Reports·1997· 3 cited
Going green in the service sector
European Journal of Marketing·1996· 155 cited
An Empirical Examination of Factual Information Content among Service Advertisements
Service Industries Journal·1995· 50 cited
Improving ServicMarket Imperfections and the Targets-Instrument Approach to Financial Services Regulation
Service Industries Journal·1995· 47 cited
Parity Issues in Services Advertising
The Journal of Marketing Theory and Practice·1994· 4 cited
The Effects-Reasoning Matrix: A Tool for Broadening Ethics Sensitivity
Journal of Marketing Education·1993
Is There a General Conserving Consumer? A Public Policy Concern
Journal of Public Policy & Marketing·1993· 158 cited
Mood and the service customer: review and propositions
Journal of Services Marketing·1993· 32 cited
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Frequent Co-authors

Stephen J. Grove(17), Patricia A. Knowles(5), David N. Laband(4), Charles R. Duke(3), Les Carlson(3), Scott A. Jones(3), Norman Kangun(2), Michael J. Dorsch(2), Christopher D. Hopkins(2), Roxanne Stell(2), William E. Kilbourne(1), Raymond P. Fisk(1), Scott A. Jones(1), Jesse N. Moore(1), Timothy B. Palmer(1), David W. Cravens(1), Raymond W. LaForge(1), Clifford E. Young(1), Roger Gomes(1), R. A. Ratcliff(1)