Michael J. Dorsch

Business, Management and Accounting · Social Sciences

19h-index1.4kcitations41works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(16), Consumer Behavior in Brand Consumption and Identification(13), Digital Marketing and Social Media(6), Management and Marketing Education(6), Marketing and Advertising Strategies(6)

Publications41 total

Green services and the quest for sustainable environment
2020
Understanding the viability of three types of approach of advertising in emerging markets
Journal of Marketing Communications·2019· 17 cited
Special Session: Reviewing the Reviewers-Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2018
Meet with Editorial Reviewers: An Interactive Discussion of the Difficulties and Issues Facing Authors in the Journal Review Process: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Theorizing materialism through the Institutional Analysis and Development framework
Marketing Theory·2017· 8 cited
Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
A Review of Resource Theories and Their Implications for Understanding Consumer Behavior
Journal of the Association for Consumer Research·2016· 50 citedOpen Access
Modeling Consumer Intentions to use a Service Category
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Integrating the Website into Marketing Communications: An Empirical Examination of Magazine AD Emphasis of Website Direct Response Opportunities Over Time
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Bridging the academia-practitioner divide: the case of “service theater”
Journal of Services Marketing·2014· 8 cited
The Frontiers in Service Conference: a 20-year retrospective
Service Industries Journal·2014· 7 cited
Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context
Journal of Macromarketing·2014· 51 cited
Spectator Rage as the Dark Side of Engaging Sport Fans
Journal of Service Research·2012· 51 cited
Initiating Customer Loyalty to a Retailer: A Resource Theory Perspective
Critical issues in social justice·2012· 6 cited
Assessing the Longitudinal Robustness of Spectators' Perceptions of the Functions of Sport: Implications for Sport Marketers
The Journal of Marketing Theory and Practice·2012· 21 cited
The Institutional Foundations of Materialism in Western Societies
Journal of Macromarketing·2009· 73 cited
The impact of improvisation training on service employees in a European airline: a case study
European Journal of Marketing·2009· 41 cited
Recall of autobiographical memory: A longitudinal analysis of franchisee experts
International Entrepreneurship and Management Journal·2007· 6 cited
Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time
Journal of Advertising·2007· 56 cited
A Short Note on Poker, Publishing, & Working like Mad Not to Perish: An Entrepreneurial Perspective of the Journal of Marketing Theory and Practice
The Journal of Marketing Theory and Practice·2005· 2 cited
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Frequent Co-authors

Stephen J. Grove(14), Les Carlson(10), Raymond P. Fisk(4), William R. Darden(4), Duarte B. Morais(3), Sheila J. Backman(3), Marko Grünhagen(3), William E. Kilbourne(3), David J. Ortinau(3), Scott W. Kelley(2), Gregory M. Pickett(2), Aidan Daly(2), R. Kenneth Teas(2), Diana L. Haytko(2), Pierre McDonagh(1), Bertrand Urien(1), Andrea Prothero(1), Michael Jay Polonsky(1), David Marshall(1), Janice Foley(1)