Diana L. Haytko

East Carolina University — United States

Business, Management and Accounting · Social Sciences

17h-index2.5kcitations55works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(20), Management and Marketing Education(9), Digital Marketing and Social Media(8), Customer Service Quality and Loyalty(7), Media, Gender, and Advertising(6)

Publications55 total

Brand Hate and Diversity: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Correction to: Brand Hate and Diversity: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023Open Access
How Advertisements Mixing Black and White Actors Affect Consumer Intent
Journal of Advertising Research·2022· 9 cited
Risky Business: Consumer Attitudes, Perceptions, and Consumption Behaviors During COVID-19
Basic and Applied Social Psychology·2022· 1 cited
COVID-19 Protection Motivation Measure
PsycTESTS Dataset·2022
The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19
Journal of Marketing Management·2021· 9 cited
Overall Customer Satisfaction with Banking Services (Mobile, Online, ATM, and Bank Teller): Comparison between the U.S. and China
Services Marketing Quarterly·2021· 6 cited
COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply?
Health Marketing Quarterly·2021· 6 cited
The future looks good: a picture from marketing scholars of where we go from here
The Journal of Marketing Theory and Practice·2021Open Access
The future looks good: a picture from marketing scholars of where we go from here
The Journal of Marketing Theory and Practice·2021
Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States
Journal of International Consumer Marketing·2019· 62 cited
Examining the Dimensionality in Global Attitudes Toward Advertising: A Comparison of Perceptions of Chinese and United States Consumers
Journal of International Consumer Marketing·2018· 13 cited
Meet with Editorial Reviewers: An Interactive Discussion of the Difficulties and Issues Facing Authors in the Journal Review Process: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
A Push or a Nudge: Understanding Consumer Perceptions of Sales Pressure
BearWorks (Missouri State University)·2017· 3 citedOpen Access
Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Erratum to: An offer you can’t refuse: consumer perceptions of sales pressure
Journal of the Academy of Marketing Science·2016· 1 citedOpen Access
An offer you can’t refuse: consumer perceptions of sales pressure
Journal of the Academy of Marketing Science·2015· 35 cited
Nonprofit adaptation to Web 2.0 and digital marketing strategies
2015· 12 cited
Examining Key Factors of Supply Chain Optimization: The Maquiladora Example
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
Cause-Brand Alliances: Consumers Purchase Cause-Related Products to Feel Good!
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
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Frequent Co-authors

Charles M. Hermans(9), Erika Matulich(7), R. Stephen Parker(6), Christina S. Simmers(6), Ronald A. Clark(5), Enping Mai(4), Brian J. Taillon(4), James J. Zboja(3), Kevin J. Shanahan(3), Angela Hausman(3), Datha Damron-Martinez(2), Florida Gulf(2), Allen D. Schaefer(2), Jon R. Austin(2), Les Carlson(2), Michael J. Dorsch(2), David J. Ortinau(2), Rebecca A. VanMeter(2), Craig J. Thompson(1), Stephanie M. Noble(1)