Jesse N. Moore

University of North Carolina at Chapel Hill — United States

Business, Management and Accounting · Social Sciences

7h-index485citations12works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(5), Customer Service Quality and Loyalty(5), Digital Marketing and Social Media(2), Consumer Retail Behavior Studies(2), Knowledge Management and Sharing(2)

Publications12 total

Product, Process, and Photographs: Archival Workflows and More Product Less Process (MPLP) in Large Film Photography Collections
Carolina Digital Repository (University of North Carolina at Chapel Hill)·2019Open Access
Social Selling: A Comparison of Social Media Usage Across Process Stage, Markets, and Sales Job Functions
The Journal of Marketing Theory and Practice·2015· 70 cited
Utilization of Relationship-Oriented Social Media in the Selling Process: A Comparison of Consumer (B2C) and Industrial (B2B) Salespeople
Journal of Internet Commerce·2013· 90 cited
Guided Teaching of Complex Marketing Processes via Implementation of Learning Control Points
Journal for Advancement of Marketing Education·2010Open Access
Age and Consumer Socialization Agent Influences on Adolescents’ Sexual Knowledge, Attitudes, and Behavior: Implications for Social Marketing Initiatives and Public Policy
Journal of Public Policy & Marketing·2002· 81 cited
Prestige Clothing Shopping by Consumers: A Confirmatory Assessment and Refinement of the <i>Precon</i> Scale with Managerial Implications
The Journal of Marketing Theory and Practice·2000· 76 cited
The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition
Journal of Services Marketing·1999· 30 cited
Salesperson Race and Gender and the Access and Legitimacy Paradigm: Does Difference Make a Difference?
Journal of Personal Selling and Sales Management·1998· 99 cited
Preinterview Biases: The Impact of Race, Physical Attractiveness, and Sales Job Type on Preinterview Impressions of Sales Job Applicants
Journal of Personal Selling and Sales Management·1998· 39 cited
Measuring the Prestige Profiles of Consumers: A Preliminary Report of the PRECON Scales
1995
Fresh marketing ideas get results.
PubMed·1994
The dirty dozen marketing mistakes of the 1980s.
PubMed·1991

Frequent Co-authors

Christopher D. Hopkins(3), Mary Anne Raymond(3), Dawn R. Deeter‐Schmelz(2), Daniel J. Goebel(2), Eli Jones(1), Andrea J. S. Stanaland(1), Rosalind A. J. Wyatt(1), John D. Mittelstaedt(1), John F. Tanner(1), Greg W. Marshall(1), Miriam B. Stamps(1), Gregory M. Pickett(1), Stephen J. Grove(1), Paul Solomon(1), Charles R. Duke(1)