William B. Locander

Louisiana Tech University — United States

Business, Management and Accounting · Social Sciences

34h-index6.4kcitations86works2.82yr avg
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Research Topics

Customer Service Quality and Loyalty(20), Job Satisfaction and Organizational Behavior(16), Consumer Behavior in Brand Consumption and Identification(12), Technology Adoption and User Behaviour(7), Digital Marketing and Social Media(7)

Publications86 total

Blinded by the buck! Emphasising a bottom-line mentality for frontline employees
Journal of Marketing Management·2025
Born to sell or selling yourself out? The role of emotional labor in B2B salespeople
Journal of Business and Industrial Marketing·2025
When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases
Journal of Retailing and Consumer Services·2025· 3 cited
The effect of supervisor bottom-line mentality and supervisory support on salesperson lone wolf tendencies–implications for turnover intention and performance
The Journal of Marketing Theory and Practice·2024· 8 cited
How electronic word of mouth (eWOM) shapes consumer social media shopping
Journal of Consumer Marketing·2023· 11 cited
The role of brand gratitude in consumer relationships with cool brands
Journal of Product & Brand Management·2023· 22 cited
Dignity in the workplace: a frontline service employee perspective
The Journal of Marketing Theory and Practice·2023· 12 cited
Cool brands and hot attachments: their effect on consumers’ willingness to pay more
European Journal of Marketing·2023· 38 cited
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement
Journal of Business-to-Business Marketing·2022· 24 cited
A Guide for Early Career Success in Academic Research
DigitalCommons - Kennesaw State University (Kennesaw State University)·2020Open Access
A Market-Based Procedure for Assessing and Improving Content Validity
Customer Needs and Solutions·2019· 6 citedOpen Access
In their shoes: co-creating value from deaf/hearing perspectives
Journal of Services Marketing·2017· 32 cited
CEOs Who Tweet: Metaphors and Gendered Communication
Developments in marketing science: proceedings of the Academy of Marketing Science·2016
A Functional Approach to Attitude
2016
Salesperson Lone Wolf Tendencies: The Roles of Social Comparison and Mentoring in a Mediated Model of Performance
The Journal of Marketing Theory and Practice·2015· 24 cited
Effects of Mood and Arousal on Industrial Buyer Evaluation of Salespersons, Sales Presentations, and Vendors
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
The Ukraine: Web of Cultural Paradox
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Sales Research: Where is the Cutting Edge?
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Advancing workplace spiritual development: A dyadic mentoring approach
The Leadership Quarterly·2013· 70 cited
Ethical Scandal, Legacy Identity and Relationship Outcomes: Sensemaking of the Innocents
Corporate Reputation Review·2011· 4 cited
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Frequent Co-authors

Jay Prakash Mulki(8), Fernando Jaramillo(7), Greg W. Marshall(4), Craig J. Thompson(3), Howard R. Pollio(3), Seymour Sudman(3), Norman M. Bradburn(3), François A. Carrillat(3), Daniel J. Goebel(3), W. Austin Spivey(3), Melanie Moore Koskie(3), Jorge Fernando Jaramillo(2), Peter W. Hermann(2), Eric G. Harris(2), Patrick E. Murphy(2), Norman Kangun(2), Frankie J. Weinberg(2), Shavin Malhotra(2), George M. Zinkhan(2), John P. Burton(2)