Business, Management and Accounting · Social Sciences
8h-index558citations14works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(4), Child Development and Digital Technology(4), Impact of Technology on Adolescents(3), Customer Service Quality and Loyalty(2), Digital Marketing and Social Media(2)
Publications14 total
Iowa Research Online (The University of Iowa)·2017Open Access
High Performers in Marketing and Advertising Majors: Do Their Perceptions of Business Programs Differ from Their Peers?.
College student journal·2013
Journal of the Academy of Marketing Science·2001· 19 cited
Journal of the Academy of Marketing Science·2001· 46 cited
The Journal of Marketing Theory and Practice·1999· 4 cited
Journal of Current Issues & Research in Advertising·1999· 3 cited
Journal of Advertising·1998· 77 cited
Journal of Consumer Affairs·1994· 92 cited
Proceedings of the International Association for Business and Society·1994
Journal of the Academy of Marketing Science·1991· 88 cited
Journal of the Academy of Marketing Science·1991· 71 cited
Intergenerational similarities, socialization and mother's and adolescent's marketplace orientations
Insecta mundi·1991· 1 cited
Journal of Advertising·1990· 146 cited
Frequent Co-authors
Les Carlson(10), Russell N. Laczniak(7), Sanford Grossbart(4), Charles B. Shrader(1), Murray G. Bacon(1), Sherry A. Woosley(1)