Claremont Graduate University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(53), Digital Marketing and Social Media(24), Consumer Market Behavior and Pricing(21), Monoclonal and Polyclonal Antibodies Research(20), Consumer Retail Behavior Studies(20)
Publications152 total
Frequent Co-authors
Eric R. Spangenberg(14), Anthony D. Miyazaki(10), Kenneth C. Manning(6), Jeff Joireman(5), Linda D. Hollebeek(5), Bianca Grohmann(4), Darrel D. Muehling(3), Andreas Herrmann(3), Sandor Czellar(2), Steven N. Silverman(2), Donald E. Stem(2), Vincent J. Pascal(2), Terence A. Shimp(2), Abdullah J. Sultan(2), Till Weber(2), Chris Hydock(2), Berna Devezer(2), Ann Hansen(2), Alka Varma Citrin(1), Rom S. Leidner(1)