Andrews University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(41), Decision-Making and Behavioral Economics(28), Behavioral Health and Interventions(28), Consumer Market Behavior and Pricing(19), Economic and Environmental Valuation(9)
Publications120 total
Frequent Co-authors
Stijn M. J. van Osselaer(7), Juliano Laran(7), Anthony Salerno(4), Alan G. Sawyer(3), Tom Meyvis(3), Donald R. Lichtenstein(3), Marcus Cunha(3), Joseph W. Alba(2), John Lynch(2), Barton A. Weitz(2), Richard A. Lutz(2), Stacy Wood(2), Martin Holzwarth(2), Marcus M. Neumann(2), Amitav Chakravarti(2), Nader T. Tavassoli(2), Chris T. Allen(2), Michael E. Roloff(2), J. Edward Russo(2), Alan Cooke(2)