Donald R. Lichtenstein

University of LeedsUnited Kingdom

Business, Management and Accounting · Social Sciences

32h-index10.4kcitations59works13.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(27), Consumer Market Behavior and Pricing(25), Customer Service Quality and Loyalty(12), Decision-Making and Behavioral Economics(11), Consumer Retail Behavior Studies(9)

Publications59 total

The Negative and Positive Consequences of Placing Products Next to Promoted Products
ACR North American Advances·2020· 1 cited
Journal of Consumer Research·2016· 7 cited
Navigating By the Stars: What Do Online User Ratings Reveal About Product Quality?
ACR North American Advances·2014· 8 cited
Journal of Marketing Research·2012· 53 cited
PsycTESTS Dataset·2010
PsycTESTS Dataset·2010
Marketing Letters·2005· 104 cited
Journal of Product & Brand Management·2005· 7 cited
Journal of Consumer Research·2004· 43 cited
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Frequent Co-authors

Scot Burton(19), Richard G. Netemeyer(17), Chris Janiszewski(4), William O. Bearden(3), Bart de Langhe(3), Philip M. Fernbach(3), James G. Maxham(3), Nancy M. Ridgway(2), Peter Bloch(2), William C. Black(2), Srinivas Durvasula(2), Kwanho Suk(2), Christina Kan(2), Patrick J. Kaufmann(2), Minette E. Drumwright(1), Bridgette M. Braig(1), Eric J. Karson(1), Gina S. Mohr(1), On Amir(1), Dan Ariely(1)